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Nearbound and the Rise of the Who Economy
What do Microsoft and MrBeast have in common? Both have leveraged ecosystems to surround their customers with trust to build massive success.
But most B2B companies continue struggling with diminishing returns from traditional go-to-market tactics. They remain stuck in the old inbound and outbound eras, trying to interrupt or attract buyers in a market increasingly inundated by noise.
In the old ‘How Economy,’ buyers asked, “How can I solve this problem?” They Googled for answers to their questions, and companies tried to game systems to get their information in front of them at the right time and in the right channels.
But in today's ‘Who Economy,’ buyers now ask, “Who can help me solve this problem?” They are looking to the influencers who have been to their promised land to make purchasing decisions.
Nearbound is the go-to-market strategy that empowers B2B companies to leverage that trust at scale.
In this groundbreaking book, ecosystem veteran and nearbound.com Co-founder Jared Fuller reveals his proven formula for transforming partnerships from a siloed department into an integrated strategy across your organization. Learn how overlaying a "nearbound mindset" onto every department unlocks exponential revenue growth through trust-based relationships and network effects.
Nearbound and the Rise of the Who Economy provides specific strategies and tactics you can implement today to surround customers with influence through marketing, sales, customer success, and operations. Accelerate deals, reduce friction, and play to win with the nearbound blueprint.
Praise for Nearbound and the Rise of the Who Economy
"If you’re ready to stop hitting your head against the same wall in your go-to-market strategy, read this book.”
—Anthony Kennada, CEO of AudiencePlus
“Your best salespeople aren’t on your payroll; they’re your customers. The next best? Your partners. It’s about ‘Who’ people trust and who brings real value.”
—Jill Rowley, SaaS Legend
"Jared Fuller and his team...explode on the scene with a singular to create great value over time. The Nearbound category Jared outlines...has the potential to do just that.”
—Kevin Maney, Strategic Advisor & Author
"Founders and Sales if you want to...thrive in today’s market—you have to build a scalable sales process that aligns with today's modern buyer... Jared Fuller shows you how to make that happen through the power of Nearbound.”
—Mark Roberge, Co-Founder of Stage 2 Capital, professor
"Revenue comes from optimizing customer journeys... This book teaches you how to leverage your ecosystem in every stage of your revenue model.”
—Kathleen Booth, SVP of Marketing & Growth at Pavilion
But most B2B companies continue struggling with diminishing returns from traditional go-to-market tactics. They remain stuck in the old inbound and outbound eras, trying to interrupt or attract buyers in a market increasingly inundated by noise.
In the old ‘How Economy,’ buyers asked, “How can I solve this problem?” They Googled for answers to their questions, and companies tried to game systems to get their information in front of them at the right time and in the right channels.
But in today's ‘Who Economy,’ buyers now ask, “Who can help me solve this problem?” They are looking to the influencers who have been to their promised land to make purchasing decisions.
Nearbound is the go-to-market strategy that empowers B2B companies to leverage that trust at scale.
In this groundbreaking book, ecosystem veteran and nearbound.com Co-founder Jared Fuller reveals his proven formula for transforming partnerships from a siloed department into an integrated strategy across your organization. Learn how overlaying a "nearbound mindset" onto every department unlocks exponential revenue growth through trust-based relationships and network effects.
Nearbound and the Rise of the Who Economy provides specific strategies and tactics you can implement today to surround customers with influence through marketing, sales, customer success, and operations. Accelerate deals, reduce friction, and play to win with the nearbound blueprint.
Praise for Nearbound and the Rise of the Who Economy
"If you’re ready to stop hitting your head against the same wall in your go-to-market strategy, read this book.”
—Anthony Kennada, CEO of AudiencePlus
“Your best salespeople aren’t on your payroll; they’re your customers. The next best? Your partners. It’s about ‘Who’ people trust and who brings real value.”
—Jill Rowley, SaaS Legend
"Jared Fuller and his team...explode on the scene with a singular to create great value over time. The Nearbound category Jared outlines...has the potential to do just that.”
—Kevin Maney, Strategic Advisor & Author
"Founders and Sales if you want to...thrive in today’s market—you have to build a scalable sales process that aligns with today's modern buyer... Jared Fuller shows you how to make that happen through the power of Nearbound.”
—Mark Roberge, Co-Founder of Stage 2 Capital, professor
"Revenue comes from optimizing customer journeys... This book teaches you how to leverage your ecosystem in every stage of your revenue model.”
—Kathleen Booth, SVP of Marketing & Growth at Pavilion
- GenresBusiness
225 pages, Kindle Edition
Published February 27, 2024
39 people are currently reading
45 people want to read
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Displaying 1 - 2 of 2 reviews
March 12, 2024
I’ve read dozens of books about partnerships. This one is different.
A lot of books in our industry are outdated, instructional, and (I hate to admit) kinda boring.
Nearbound makes you fly through the pages. It's aspirational.
Jared is the Tony Robbins of partnerships. He puts nearbound into the context of several mega trends and shows how they will affect our customers and our own lives.
The book can generally be split into three parts:
- what is nearbound and why is it important?
- detailed tactics and plays for each department
- additional tactics and ideas
The first and last chapter are easy to read. The middle section is quite instructional so I will need to revisit it on a just-in-time basis.
Overall the book has plenty of ideas and vocabulary that Partnership Leaders need to inject partnerships into every department of their B2B Saas company.
An infliction point for our industry.
A lot of books in our industry are outdated, instructional, and (I hate to admit) kinda boring.
Nearbound makes you fly through the pages. It's aspirational.
Jared is the Tony Robbins of partnerships. He puts nearbound into the context of several mega trends and shows how they will affect our customers and our own lives.
The book can generally be split into three parts:
- what is nearbound and why is it important?
- detailed tactics and plays for each department
- additional tactics and ideas
The first and last chapter are easy to read. The middle section is quite instructional so I will need to revisit it on a just-in-time basis.
Overall the book has plenty of ideas and vocabulary that Partnership Leaders need to inject partnerships into every department of their B2B Saas company.
An infliction point for our industry.
May 18, 2024
Liked the book as i am a partnership professionals and love the data and statistics and didn’t appreciate the claim: “best partnership out there” etc. Instead maybe of saying i am the best, maybe the author could have encourage the audience to continue the mivemenr: “this book, is an add on of some author great boon such as .. and … and hope it will inspire to x “
Second, i like the “nearbound” concept, but no ones know what it is. It is nice to establish your naming for a technique, but at the end of the day with no one that adopted maybe it weaken the message.
Second, i like the “nearbound” concept, but no ones know what it is. It is nice to establish your naming for a technique, but at the end of the day with no one that adopted maybe it weaken the message.
Displaying 1 - 2 of 2 reviews