I've learned about TINTP from one of the podcasts, probably Quillette. I've also seen some initial opinions that looked very enthusiastic, and the book was part of my audiobook subscription, so I didn't hesitate for long.
My biggest problem with TINTP is that I have completely zero idea what this book is about. The title and subtitle suggest a very wide analysis (of the impact technology has on our lives), once you start reading it, the main topic appears to be personalization (of all sorts), but at some point, the author keeps notoriously leaning into the ever-increasing role of identity in modern society, and how does it correspond with the progress of tech. Such a train of thought doesn't look very scary, but the reality is much worse - TINTP is extremely watered down, as the author keeps digressing and meanders around the topic, never coming to definite conclusions or even truly thought-provoking hypotheses. I tried to make any notes (yeah, I turned that into a habit), but ... I failed here. I couldn't propose a single thought worth writing down for future reference.
So, in the end, I don't know what charmed the early reviewers so much. For me, it was a book about nothing. I haven't been so bored by a nonfiction book for a long time.