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How to Make People Buy: The Art & Science of Enabling, Engaging, and Empowering Your Customers
Your morning coffee. That latest smartphone. Even the color of your new running shoes. Ever wonder what influences your buying decisions? In this captivating journey, renowned neuromarketing expert, Thomas Zoëga Ramsøy, PhD, uncovers the fascinating science behind why you buy what you buy.
Laced with intriguing insights and cutting-edge research, Ramsøy reveals the unseen influences on our purchasing decisions, from primal instincts to subconscious reactions. This book will empower you with knowledge, turning the hidden tricks of the marketing world into the stepping stones to smarter choices.
Laced with intriguing insights and cutting-edge research, Ramsøy reveals the unseen influences on our purchasing decisions, from primal instincts to subconscious reactions. This book will empower you with knowledge, turning the hidden tricks of the marketing world into the stepping stones to smarter choices.
286 pages, Kindle Edition
Published March 1, 2024
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Displaying 1 of 1 review
March 29, 2024
Un lectura que debería ser obligatoria para los amantes del comportamiento del consumidor. A través de ejemplo y explicaciones claras el autor logra transmitir conceptos complejos.
Sin duda los amantes del mercadeo encontrarán ideas valiosas para aplicar en su día a día.
Sin duda los amantes del mercadeo encontrarán ideas valiosas para aplicar en su día a día.
Displaying 1 of 1 review