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No Booker, No Bouncer, No Bartender: How I Made $25K On A 2-Month House Concert Tour
How many times have you thought that there’s got to be a better way to reach more people and make more money with your music?
With a unique approach to touring and turning a profit, singer-songwriter Shannon Curtis has released an in-depth eBook that details how up-and-coming artists can follow her direct-to-fan recipe for making way more fans and way more money.
No Booker, No Bouncer, No Bartender: How I Made $25K On A 2-Month House Concert Tour (And How You Can Too) breaks down in plain language and precise detail a plan for artists that doesn’t follow the traditional club & coffeehouse methodology. Topics covered include:
Finding the right hosts: how to build an itinerary using your existing email list and social media relationships
Creating the ideal performance space: how to focus your audience and maximize your show’s intimacy and connectivity
Helping your hosts put together their invite lists: how to set yourself up for a successful event by guaranteeing “critical mass”
Setup and flow: how best to pace the evening to maximize guests’ experience (and your income!)
Gathering donations: how to partner with your host for a financially successful event
Merchandise strategies: how to create awareness, maximize your effectiveness, and make more money
Making sure you have the right gear: specific equipment recommendations and how-tos
But more than just giving procedural suggestions, Curtis goes deeper, thoroughly explaining the psychology and interpersonal dynamics behind her tremendously successful house concert touring method. You won’t just come away with a knowledge of what works, you’ll understand why it works.
Curtis says: “My decision several years ago to abandon traditional club touring in favor of house concerts has made my career as an artist better on every measurable level. I sell more albums and merch, generate more income, receive more signups to my email list, and most importantly, I make stronger, deeper connections with the people listening to my music. With this book, I’m confident that you can open the door to a whole new world of deeply enriching performance experiences, whether you’re a veteran artist or a complete rookie to touring.”
With a unique approach to touring and turning a profit, singer-songwriter Shannon Curtis has released an in-depth eBook that details how up-and-coming artists can follow her direct-to-fan recipe for making way more fans and way more money.
No Booker, No Bouncer, No Bartender: How I Made $25K On A 2-Month House Concert Tour (And How You Can Too) breaks down in plain language and precise detail a plan for artists that doesn’t follow the traditional club & coffeehouse methodology. Topics covered include:
Finding the right hosts: how to build an itinerary using your existing email list and social media relationships
Creating the ideal performance space: how to focus your audience and maximize your show’s intimacy and connectivity
Helping your hosts put together their invite lists: how to set yourself up for a successful event by guaranteeing “critical mass”
Setup and flow: how best to pace the evening to maximize guests’ experience (and your income!)
Gathering donations: how to partner with your host for a financially successful event
Merchandise strategies: how to create awareness, maximize your effectiveness, and make more money
Making sure you have the right gear: specific equipment recommendations and how-tos
But more than just giving procedural suggestions, Curtis goes deeper, thoroughly explaining the psychology and interpersonal dynamics behind her tremendously successful house concert touring method. You won’t just come away with a knowledge of what works, you’ll understand why it works.
Curtis says: “My decision several years ago to abandon traditional club touring in favor of house concerts has made my career as an artist better on every measurable level. I sell more albums and merch, generate more income, receive more signups to my email list, and most importantly, I make stronger, deeper connections with the people listening to my music. With this book, I’m confident that you can open the door to a whole new world of deeply enriching performance experiences, whether you’re a veteran artist or a complete rookie to touring.”
- GenresMusicNonfictionBusiness
79 pages, Kindle Edition
First published February 19, 2014
19 people are currently reading
42 people want to read
About the author
Shannon Curtis
1 book3 followersShannon Curtis is an independent songwriter, singer, performer, and recording artist. Her first full-length record of downtempo dreampop, CINEMASCOPE, was released in June 2013.
Curtis has also previously released three EPs, one acoustic LP, two 10-track maxi-singles and a live album, all on her own Saint Cloud Records label.
Curtis’s pioneering use of the house concert touring format has brought her to about half the states in the US so far.
Curtis lives in Los Angeles with her husband, producer/engineer Jamie Hill.
You can find Shannon on Facebook at /shannoncurtismusic, on Twitter at @shannoncurtis, on Instagram at @shannoncurtismusic, and on the internet at shannoncurtis.net.
Curtis has also previously released three EPs, one acoustic LP, two 10-track maxi-singles and a live album, all on her own Saint Cloud Records label.
Curtis’s pioneering use of the house concert touring format has brought her to about half the states in the US so far.
Curtis lives in Los Angeles with her husband, producer/engineer Jamie Hill.
You can find Shannon on Facebook at /shannoncurtismusic, on Twitter at @shannoncurtis, on Instagram at @shannoncurtismusic, and on the internet at shannoncurtis.net.
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Displaying 1 - 9 of 9 reviews
December 9, 2020
Thought provoking and informative.
While I have little interest in the extensive travel Shannon does, when this pandemic is finally over I may just give this a try on a local and regional basis. Thanks for the great ideas and expertise!
While I have little interest in the extensive travel Shannon does, when this pandemic is finally over I may just give this a try on a local and regional basis. Thanks for the great ideas and expertise!
April 16, 2018
Great resource
A simple and easy read with all of the info to dive into booking and playing house concerts. I can't wait to put what I've learned into action!
A simple and easy read with all of the info to dive into booking and playing house concerts. I can't wait to put what I've learned into action!
August 28, 2020
Loved it. Easy, conversational, well-organized read. I'm not new to house concerts, but this helped me identify what I've been doing wrong and how to fix it.
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November 17, 2020Great ideas here on how to build your music career without playing in clubs
February 26, 2014
Full disclosure, I edited this book. I think it's great, but you be the judge. Our aim in putting it out there was to empower independent musicians to take control of their touring experience and boost their career. If you read this, please let us know what you think! Thanks - Jamie
April 21, 2015
Take it from me if you have ever thought about doing house concerts this is the book to read
This is the book to really learn how to do house concert also listen to Shannon's music bet yet host a house concert in your home
This is the book to really learn how to do house concert also listen to Shannon's music bet yet host a house concert in your home
March 26, 2015
Empowers musicians to get out there and connect! A must read for any musician looking to create their own unique path.
August 25, 2015
HIGHLY recommended. A practical, step-by-step guide to house concerts. Great stuff. Clear, concise, no fluff, worth it's weight in gold.
April 29, 2017
Great book! Shannon Curtis shares a great alternative way to approach the music business, and generate revenue as an artist without having to rely or wait on others/gatekeepers. This is a great resource that teaches artists how to take your career in your own hands.
Displaying 1 - 9 of 9 reviews