Cracking the New European Markets

by Timothy Harper

Written in an anecdotal, easy-to-read style by a journalist who has lived and worked on both sides of the Atlantic. Offers complete guidance on what to do and what not to do when conducting business in Europe. Coverage includes how to find the right contacts; cultural differences; deal making; social sensibilities; negotiating styles and much more. Contains numerous case studies and stories.

288 pages, Hardcover

First published May 1, 1992