Principles of Marketing

by O.C. Ferrell, William M. Pride

Custom edition prepared for FIU, MAR 3023

Unbound

About the author

Dr. O.C. Ferrell is the James T. Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University. He has served on the faculty at Belmont University, the University of New Mexico, University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, University of Michigan, Illinois State University, and Southern Illinois University.

Reviews

[Wilhelm van der Merwe · Rating 4 out of 5]

Good Australian perspective on the subject. Trying a bit hard to push some of the more contentious issues in an attempt to appear woke, but otherwise fine as a text book.

[Janesh Bandico]

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