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Blog to Win Business: How to Enchant Readers and Woo Customers
"Henneke does it again! This IS the business blogger's survival guide. Keep this ammo on your bookshelf if ever you find yourself in a lurch." ~ Sean Work, Director of Inbound Marketing, KISSmetrics "You could easily find 1,000 books and courses about blogging like a pro, but you won’t find a more useful and engaging one. Henneke’s book will answer every question you have, give you countless shortcuts, and light a fire under your butt to start cranking out hot blog posts. It’ll also make you hungry." ~ Barry Feldman, Feldman Creative "Henneke's book might be the most useful guide on business blogging ever written. I highly recommend it to anyone who’s blogging to promote their company." ~ Jon Morrow, CEO and Founder of Boost Blog Traffic LLC Would you like to win customers with your blog? Are your blog posts not as good as you’d like them to be? Or are you unsure what to blog about? Blog to Win Business teaches you how to write blog posts your customers love to read and share. This practical book takes you through the various elements of blog writing – from developing a unique voice to generating ideas and composing compelling headlines. This book doesn’t just explain how to write a blog, it also helps you decide what to write and how to position your blog as a must-read resource in your industry. It has been described as probably the most useful guide to business blogging. Your guide to writing a company blog This guide explains in simple steps how to write blog posts that engage readers and woo Write lip-smackingly good headlines that entice people to read your posts Position your blog as a voice of authority Generate an endless stream of ideas for blog posts your customers crave to read Make your blog more engaging by describing your ideal reader Develop a unique voice to stand out in a sea of me-too blogs Captivate your readers with your blog opening Inspire your readers with your final paragraph Create a natural flow to hypnotize your readers Seduce Google to send you relevant traffic This guide is easy to read and fun. It includes straightforward advice on how to practice and improve your blog writing. Would you like to gain more readers and turn them into customers? Blog to Win Business also The 5 mistakes you must avoid when defining your blog purpose How to get unstuck when your fountain of inspiration runs dry A complete editing checklist to make your blog posts more conversational The 4 rules for writing delicious sentences The 3-step formula for writing irresistible headlines This is NOT a stuffy, lengthy text book. All information is straightforward and written in plain English. Who this book is for Are you a freelancer or small business owner looking to promote your company with a blog? This book contains practical, down-to-earth advice that you can actually use.
117 pages, Kindle Edition
First published February 21, 2014
156 people are currently reading
130 people want to read
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Displaying 1 - 14 of 14 reviews
January 1, 2016
I admit it.
My decisions to invest in Copyblogger's Authority as well as Jon Morrow's Guest Blogging Apprenticeship is a direct result of having witnessed Henneke's blogging moves over the past year and a half.
Don't get me wrong. I was long acquainted with the voices of Brian Clark, Sonia Simone, Jon Morrow, et al before I had become entranced by Henneke's story. But these titans of content marketing and copywriting had been fully fledged by the time I had caught up with them.
Henneke was just stretching her wings. Oh, she had plenty of talent and chutzpah from the get-go as well as the aforementioned superstar mentors. But I've been watching her go from incredibly good to enchantingly great in such a short period of time, I just had to learn her secret sauce.
"Blog To Win Business" is THAT recipe. No fat. No fluff. Just tasty morsel after tasty bite. A quick enough read and yet something that begs for a reread.
Her philosophy does not stray from her Copyblogger roots. Her humor and voice are uniquely her own. The extra bonus is the delightfully fresh and colorful illustrations she has penned and inked for each chapter introduction.
This book is packed with bonus materials and hot-links to valuable posts.
Do yourself, your blog, and your business the service of buying this book. But I would urge you further, to read and take action on the advice and counsel Henneke so entertainingly provides.
My decisions to invest in Copyblogger's Authority as well as Jon Morrow's Guest Blogging Apprenticeship is a direct result of having witnessed Henneke's blogging moves over the past year and a half.
Don't get me wrong. I was long acquainted with the voices of Brian Clark, Sonia Simone, Jon Morrow, et al before I had become entranced by Henneke's story. But these titans of content marketing and copywriting had been fully fledged by the time I had caught up with them.
Henneke was just stretching her wings. Oh, she had plenty of talent and chutzpah from the get-go as well as the aforementioned superstar mentors. But I've been watching her go from incredibly good to enchantingly great in such a short period of time, I just had to learn her secret sauce.
"Blog To Win Business" is THAT recipe. No fat. No fluff. Just tasty morsel after tasty bite. A quick enough read and yet something that begs for a reread.
Her philosophy does not stray from her Copyblogger roots. Her humor and voice are uniquely her own. The extra bonus is the delightfully fresh and colorful illustrations she has penned and inked for each chapter introduction.
This book is packed with bonus materials and hot-links to valuable posts.
Do yourself, your blog, and your business the service of buying this book. But I would urge you further, to read and take action on the advice and counsel Henneke so entertainingly provides.
July 29, 2022
This was another instalment in the 'reading the oldest book on my Kindle' challenge.
It felt very much like the blog version of Henneke's How to Write Seductive Web Copy, which I also read as part of this challenge earlier in June. Some reasonably good super-basic information about figuring out who your reader is and then writing specifically for them, but not much beyond that (although, again, like with HtWSWC, readers for this book probably don't want much beyond the basics)
And, like HtWSWC, it felt... dated to read with today's eyes. That doesn't mean the advice in there isn't still good... other than, perhaps, that I'd recommend focussing more on being clear than being SUPER creative and overly descriptive. For example, I found that with a few of the sentences Henneke rewrote to include more sensory words, I actually far preferred the cleaner, clearer original - which is no doubt why I'm now an editor and not a copywriter any more.
But again, it's still a book that's worth reading if you're a complete newbie to writing web copy and blog content, and want a resource that'll give you the barebones basics.
It felt very much like the blog version of Henneke's How to Write Seductive Web Copy, which I also read as part of this challenge earlier in June. Some reasonably good super-basic information about figuring out who your reader is and then writing specifically for them, but not much beyond that (although, again, like with HtWSWC, readers for this book probably don't want much beyond the basics)
And, like HtWSWC, it felt... dated to read with today's eyes. That doesn't mean the advice in there isn't still good... other than, perhaps, that I'd recommend focussing more on being clear than being SUPER creative and overly descriptive. For example, I found that with a few of the sentences Henneke rewrote to include more sensory words, I actually far preferred the cleaner, clearer original - which is no doubt why I'm now an editor and not a copywriter any more.
But again, it's still a book that's worth reading if you're a complete newbie to writing web copy and blog content, and want a resource that'll give you the barebones basics.
September 22, 2019
It's okay... but a little too spammy
This author really doesn't pass up a chance to promote herself! Most of the links in the book direct you to her blog or a guest post of hers. There are some printables that don't require an opt-in, but there's a few that do require it. I don't know about you, but whenever a book directs me to an opt-in "freebie", it irritates me. She's using the book to gain subscribers.
Don't get me wrong, though. There is some value in the ideas in this book, but it really left a bad taste in my mouth. Speaking of taste, Chapter 6 almost made me hurl. She used so many metaphors about food that I didn't want to eat anything for a while. She seriously overdid it with the food metaphors.
Additionally, the information in it doesn't work for everyone. It's got more ideas for bloggers blogging about blogging. I mean, we should all try to look for ways to help our readers and she points that out, but the examples were mostly for her specific niche... definitely not for mine.
I know we can't please everyone, but the target audience should've been specified in the book description. In the end, I gave it three stars because I still got some good information from it, but she definitely didn't win me as a subscriber.
This author really doesn't pass up a chance to promote herself! Most of the links in the book direct you to her blog or a guest post of hers. There are some printables that don't require an opt-in, but there's a few that do require it. I don't know about you, but whenever a book directs me to an opt-in "freebie", it irritates me. She's using the book to gain subscribers.
Don't get me wrong, though. There is some value in the ideas in this book, but it really left a bad taste in my mouth. Speaking of taste, Chapter 6 almost made me hurl. She used so many metaphors about food that I didn't want to eat anything for a while. She seriously overdid it with the food metaphors.
Additionally, the information in it doesn't work for everyone. It's got more ideas for bloggers blogging about blogging. I mean, we should all try to look for ways to help our readers and she points that out, but the examples were mostly for her specific niche... definitely not for mine.
I know we can't please everyone, but the target audience should've been specified in the book description. In the end, I gave it three stars because I still got some good information from it, but she definitely didn't win me as a subscriber.
November 4, 2019
Great read for Business bloggers
Simple explanations with great tips.
Good read for b2c and b2b content writers
Specifically the parts explaining the blog post structure ( headlines, intro, closing and main section) is good.
Simple explanations with great tips.
Good read for b2c and b2b content writers
Specifically the parts explaining the blog post structure ( headlines, intro, closing and main section) is good.
March 8, 2020
I like this book but I sometimes think it’s full of fluff content. The same idea is repeating over and over again.
But as I am newbie in the blogging world. I like it. If you consider yourself an expert, simply skip it to something more worth.
But as I am newbie in the blogging world. I like it. If you consider yourself an expert, simply skip it to something more worth.
August 5, 2020
Awesome book!
Henneke offers up sound advice and tips. This is a must-read for anyone seeking to grow business online. She takes all the mystery and complication out of blogging in just a few succinct chapters.
Henneke offers up sound advice and tips. This is a must-read for anyone seeking to grow business online. She takes all the mystery and complication out of blogging in just a few succinct chapters.
September 23, 2021
Perfect for anyone who is looking for online opportunity!
Well structured with perfect examples. You will get resources and practice the task given. Recommend for blogger, copywriter or content creators.
Well structured with perfect examples. You will get resources and practice the task given. Recommend for blogger, copywriter or content creators.
September 10, 2019
Some good tips, but sooooo formulaic. Blogging, and blogging about blogging, is to good writing what candy floss is to a nice creme brûlée.
April 23, 2020
Excellent book
Great book for the beginner blogger. I plan to read this book again. Very useful information and extra free information.
Great book for the beginner blogger. I plan to read this book again. Very useful information and extra free information.
July 8, 2020
Excellent information. I totally recommend this book.
September 21, 2020
Some good advices there. :)
August 30, 2022
Will be re reading this often as a foundational guide to great blog copywriting. Being a realist, there are some repetitive moments in this book, but as a beginner I’m only benefiting from this.
March 4, 2017
Easy to understand and implement
This book was like a mini class. Not just on blogging but how to figure out your ideal reader. Great information in easy to understand words. Easy steps to follow and implement immediately. Outstanding coverage of the material. Definitely going in my business books to share.
This book was like a mini class. Not just on blogging but how to figure out your ideal reader. Great information in easy to understand words. Easy steps to follow and implement immediately. Outstanding coverage of the material. Definitely going in my business books to share.
March 1, 2014
Henneke Duistermaat's book is an easy read that delivers tips you can use right away to improve your business blogging efforts. She gives examples and step-by-step tips for writing helpful, engaging blog posts that people want to read and share. If you're not getting results from your blog, you should check this book out.
Displaying 1 - 14 of 14 reviews