Love the idea, the cultural exposure/learning, the illustration style, and the use of color!
My only critique is that for a counting book, some of the illustrations’ composition could have been better. For example, on the page about the shawls, you can’t very well see all of the shawls. An older kid or adult could see that there are five women in the picture and infer that they’re probably all wearing shawls, but you can’t really see all of the shawls, so it might be harder for a younger kid. On one page, it asks which person has black hair—but nearly all of the people pictured have dark hair, and the difference between black and dark brown on the page is very slight.
It’s a really cute book though! It would be interesting to see how my baby does with it when he’s older.