Gives practical advice on type selection, discusses type size, weight, letterspacing, type arrangements, copy marking, runarounds, initial capitals, and charts, and provides practice exercises
Since this book was published in the late 80s, much of the process has been computerized and most word processors now can handle most of the tricks in the book. It had some good examples of how to make the type more visually appealing and what settings to tweak to achieve the effects.