Retail Buying and Merchandising - Width Vs. Depth Paradox

by Ganesh Subramanian, Rahul Neb, Aparna Ganesh (Editor)

One of the million dollar question in Retail is "What is the optimal or right variety" to provide to customers which balances sales and profitability. Most practitioners in retail say they are constantly battling this challenge. With author's experience across various retail channels spanning categories, provides practical illustrations and templates for looking at this challenge from two perspectives. First "what is important to customer?" and second "What is important to organization" and suggests a framework to right size variety and depth. This ebooklet is useful for all practicing retail professionals across functions of buying and merchandising, operations, supply chain and can be pat of training content in retail organizations. Author believes in providing simple, handy and short booklets in each subject as a part of "one mile deep series". The readers can directly be in touch with the author by following his blog or contact him through his email shared in the booklet.

49 pages, Kindle Edition

First published August 2, 2013

Reviews

[Rohit Manghnani · Rating 2 out of 5]

No aspect is treated well

Assortment planning is discussed with lots of formulas thrown in the end. But no examples of what worked did not work etc.