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The Business Artist: A Human Approach to Sales, Storytelling, and Creativity in a Data-Driven World
Have we lost our way as business leaders?
Algorithms. Artificial intelligence. Big data. No matter what your industry, you can't escape the influence of technology in every facet of your business. But in spite of their incredible potential, these and similar technologies are forcing us to face a vital are we in danger of gaining the world but losing our souls?
Using stories and case studies from business, entertainment, psychology, and history, seasoned sales leader Adam Boggs uses the metaphor of jazz to remind us that storytelling, innovation, and human connection are crucial for good business. If you're in business, you're also an artist with the potential to craft meaningful work.
In The Business Artist, you'll come face-to-face with a simple as we head into a data-driven future, the only way forward is by becoming more human.
Algorithms. Artificial intelligence. Big data. No matter what your industry, you can't escape the influence of technology in every facet of your business. But in spite of their incredible potential, these and similar technologies are forcing us to face a vital are we in danger of gaining the world but losing our souls?
Using stories and case studies from business, entertainment, psychology, and history, seasoned sales leader Adam Boggs uses the metaphor of jazz to remind us that storytelling, innovation, and human connection are crucial for good business. If you're in business, you're also an artist with the potential to craft meaningful work.
In The Business Artist, you'll come face-to-face with a simple as we head into a data-driven future, the only way forward is by becoming more human.
224 pages, Kindle Edition
Published March 4, 2024
11 people are currently reading
8 people want to read
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Displaying 1 - 15 of 15 reviews
December 10, 2024
I found The Business Artist to be a fresh, insightful approach to blending art with business. Boggs presents a compelling argument for why creativity should be at the heart of modern business strategies. This book has definitely made me rethink how I approach problem-solving.
September 23, 2024
Adam Boggs’ latest book confidently asserts his place as not just a business thinker but an artist in his own right. From the opening pages, Boggs establishes that true success in business transcends rigid structures and data-driven decision-making. Instead, it flourishes through creativity, intuition, and human connection—qualities he passionately champions as the foundation of what he calls the “business artist.”
In a compelling critique of modern corporate culture, Boggs argues that an over-reliance on metrics and efficiency stifles originality, reducing businesses to mere imitators—“cover bands,” as he puts it—rather than innovators. His observations are particularly poignant when discussing significant players like Apple at a time when many companies fall into the trap of endlessly replicating past triumphs instead of nurturing fresh ideas.
Drawing heavily from the realms of music, jazz, and technology, Boggs shows how the most successful businesses, like the finest artists, create something both distinctive and emotionally resonant. The core message is simple but profound; just as jazz musicians improvise while maintaining a central theme, businesses must innovate and adapt while staying rooted in their foundational values. His reference to Miles Davis and the groundbreaking Kind of Blue album perfectly illustrates this point—true innovation doesn’t follow a formula. Boggs’ arguments are both intellectually rigorous and deeply reflective. For instance, his critique of methods like The Challenger Sale prompts the reader to rethink traditional sales strategies at a fundamental level.
The Business Artist excels in its philosophical depth, challenging readers to move beyond superficial analysis and engage with the underlying principles that drive success. Boggs’ boldness stands out. He’s unafraid to say what many might think but hesitate to voice, such as the limitations of platforms like Amazon and Spotify, which, while efficient, can create echo chambers that hinder curiosity and innovation. Despite his critiques, Boggs remains objective, offering balanced perspectives. He doesn’t merely argue against established norms. Instead, he dissects them thoroughly, providing insights into the benefits and drawbacks alike. This thoughtful exploration sets The Business Artist apart from other business books as it delves into the delicate balance between creativity and practicality in today’s data-obsessed world.
Boggs set out to write a book about business, but what he delivers is much more. The Business Artist is an insightful and thought-provoking manifesto on infusing passion, creativity, and humanity into the professional sphere. The book combines vivid metaphors with real-world examples and a sharp critique of contemporary business practices. By the end, readers are encouraged to step outside conventional lines and reconnect with the human spirit that fuels every meaningful endeavor.
In a compelling critique of modern corporate culture, Boggs argues that an over-reliance on metrics and efficiency stifles originality, reducing businesses to mere imitators—“cover bands,” as he puts it—rather than innovators. His observations are particularly poignant when discussing significant players like Apple at a time when many companies fall into the trap of endlessly replicating past triumphs instead of nurturing fresh ideas.
Drawing heavily from the realms of music, jazz, and technology, Boggs shows how the most successful businesses, like the finest artists, create something both distinctive and emotionally resonant. The core message is simple but profound; just as jazz musicians improvise while maintaining a central theme, businesses must innovate and adapt while staying rooted in their foundational values. His reference to Miles Davis and the groundbreaking Kind of Blue album perfectly illustrates this point—true innovation doesn’t follow a formula. Boggs’ arguments are both intellectually rigorous and deeply reflective. For instance, his critique of methods like The Challenger Sale prompts the reader to rethink traditional sales strategies at a fundamental level.
The Business Artist excels in its philosophical depth, challenging readers to move beyond superficial analysis and engage with the underlying principles that drive success. Boggs’ boldness stands out. He’s unafraid to say what many might think but hesitate to voice, such as the limitations of platforms like Amazon and Spotify, which, while efficient, can create echo chambers that hinder curiosity and innovation. Despite his critiques, Boggs remains objective, offering balanced perspectives. He doesn’t merely argue against established norms. Instead, he dissects them thoroughly, providing insights into the benefits and drawbacks alike. This thoughtful exploration sets The Business Artist apart from other business books as it delves into the delicate balance between creativity and practicality in today’s data-obsessed world.
Boggs set out to write a book about business, but what he delivers is much more. The Business Artist is an insightful and thought-provoking manifesto on infusing passion, creativity, and humanity into the professional sphere. The book combines vivid metaphors with real-world examples and a sharp critique of contemporary business practices. By the end, readers are encouraged to step outside conventional lines and reconnect with the human spirit that fuels every meaningful endeavor.
October 22, 2024
The Business Artist challenges readers to critically examine the modern business landscape, particularly the growing role of technology and data. Adam Boggs offers a timely analysis of how business has shifted from a human-centered approach to one dominated by algorithms and efficiency metrics. By weaving together historical context, personal experiences, and contemporary trends, he paints a compelling picture of how we’ve arrived at this era of impersonal business models. This book dares readers to question long-held beliefs and consider a broader historical perspective.
Boggs blends personal anecdotes with broad business analysis, reflecting on the corporate world’s transformation into a data-driven, impersonal space. His writing is both accessible and insightful, presented with a conversational tone that makes even complex concepts relatable. Through personal stories, like his experience with the Chally test, Boggs brings authenticity and a human touch to his narrative. These anecdotes help readers empathize with his broader critiques, particularly on the increasing detachment of modern business decision-making from personal connection. The depth of research and effort Boggs invested in this book is evident. He frames ideas in a unique way, such as describing technology as the “story of business,” which enriches the reader’s understanding of modern commerce. His in-depth discussions of various aspects of business and technology are engaging and thought-provoking, prompting important questions about creativity, human interaction, and the future of work. Particularly striking is his argument that while technology and data are crucial tools, they should never replace the human element in business. This book makes a powerful case for why companies must retain a sense of artistry—creativity, adaptability, and personal engagement—if they are to succeed in today’s corporate world.
The Business Artist is a bold and slightly controversial take on contemporary business, especially in a society so focused on “technologizing” everything. Boggs skillfully blends personal experience, historical insight, and modern analysis, creating a compelling read for anyone interested in understanding the current state of business and reflecting on its future.
Boggs blends personal anecdotes with broad business analysis, reflecting on the corporate world’s transformation into a data-driven, impersonal space. His writing is both accessible and insightful, presented with a conversational tone that makes even complex concepts relatable. Through personal stories, like his experience with the Chally test, Boggs brings authenticity and a human touch to his narrative. These anecdotes help readers empathize with his broader critiques, particularly on the increasing detachment of modern business decision-making from personal connection. The depth of research and effort Boggs invested in this book is evident. He frames ideas in a unique way, such as describing technology as the “story of business,” which enriches the reader’s understanding of modern commerce. His in-depth discussions of various aspects of business and technology are engaging and thought-provoking, prompting important questions about creativity, human interaction, and the future of work. Particularly striking is his argument that while technology and data are crucial tools, they should never replace the human element in business. This book makes a powerful case for why companies must retain a sense of artistry—creativity, adaptability, and personal engagement—if they are to succeed in today’s corporate world.
The Business Artist is a bold and slightly controversial take on contemporary business, especially in a society so focused on “technologizing” everything. Boggs skillfully blends personal experience, historical insight, and modern analysis, creating a compelling read for anyone interested in understanding the current state of business and reflecting on its future.
March 28, 2025
Adam Boggs has written a provocative and timely book that challenges many of the core assumptions driving business and leadership today. In an era defined by big data, algorithmic decision-making, and prescriptive management models, The Business Artist asks a vital question: What is the value of the individual?
Using music as a central metaphor, Boggs makes a compelling case that every person is a potential artist—capable of creativity, improvisation, and breakout performance. Rather than conforming to rigid systems, leaders and teams can embrace the spontaneity and humanity that spark real innovation.
The Business Artist is a refreshing break from the theory-heavy business books that dominate the genre. It's both a call to action and an invitation—to lead with artistry, to play your own instrument, and to create something that truly moves people.
Using music as a central metaphor, Boggs makes a compelling case that every person is a potential artist—capable of creativity, improvisation, and breakout performance. Rather than conforming to rigid systems, leaders and teams can embrace the spontaneity and humanity that spark real innovation.
The Business Artist is a refreshing break from the theory-heavy business books that dominate the genre. It's both a call to action and an invitation—to lead with artistry, to play your own instrument, and to create something that truly moves people.
December 27, 2024
Adam Boggs' The Business Artist brings a unique perspective on how creativity can transform business. His ideas on storytelling, team collaboration, and innovative leadership are both original and practical. I would recommend this book to anyone looking to embrace a more creative approach in their professional life
June 1, 2024
Amazing book
By far one of the most important books I’ve ever read. As a CEO who tends to question my “out of the box thinking” from time to time, this classic helped me accept my craziness in a brilliant way:)
By far one of the most important books I’ve ever read. As a CEO who tends to question my “out of the box thinking” from time to time, this classic helped me accept my craziness in a brilliant way:)
November 14, 2024
The Business Artist completely transformed my approach to business. Adam Boggs blends creativity with practical business strategies in a way that feels both fresh and relevant. It's the perfect book for anyone who wants to innovate and break free from traditional thinking.
November 14, 2024
I loved how The Business Artist connects artistic thinking with real-world business solutions. Boggs provides a clear road map for integrating creativity into every aspect of business, from leadership to customer engagement. It’s a must-read for those looking to thrive in the digital age.
November 15, 2024
Adam Boggs redefines the role of creativity in business, showing that it's not just for artists but for everyone. His focus on human-centered leadership makes this book stand out from typical business guides. I found it full of useful techniques for fostering innovation within my team.
December 1, 2024
Adam Boggs captures the essence of creativity in the modern business landscape. His insights on storytelling and leadership are not only inspiring but also immediately applicable. This book shows how the artist in all of us can create lasting business impact.
December 1, 2024
The Business Artist uses jazz and improvisation as metaphors for leading teams and building innovative business strategies. Boggs shows how embracing uncertainty and spontaneity can lead to breakthrough ideas. The book is both thought-provoking and highly practical.
December 10, 2024
The Business Artist is a breath of fresh air for anyone tired of rigid, data-driven approaches. Boggs’ emphasis on creativity, collaboration, and authenticity is a game-changer. His advice on storytelling as a business tool is invaluable for sales and marketing professionals.
December 23, 2024
This book changed how I think about leadership and team dynamics. Boggs argues convincingly that creativity and business success go hand in hand, offering numerous real-world examples. The Business Artist is an inspiring guide for anyone wanting to infuse their work with innovation.
December 23, 2024
Boggs shows that successful business is about more than just numbers; it's about creativity and human connection. The Business Artist is packed with practical advice on how to foster a culture of innovation in any organization. It’s a must-read for leaders at all levels.
November 25, 2024
2024 BIBA Winner!
Displaying 1 - 15 of 15 reviews