Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships

by Bob Moore

NATIONAL BESTSELLER

A blueprint to new levels of company growth leveraging your firm’s Partner Ecosystem

In Ecosystem-Led A Blueprint For Sales and Marketing Success Using the Power of Partnerships, veteran entrepreneur and tech leader Bob Moore delivers an intuitive and insightful guide to using your company’s Partner Ecosystem to unlock countless leads, break sales records, scale your organization, and build a once-in-a-generation business. In the book, you’ll discover why partnerships are no longer the domain of “partner people” schmoozing at conferences. Instead, they can be used to unlock vast amounts of data, new relationships, and scalable growth plays.

You’ll learn:

-Transformational technologies that bring partner data to your fingertips
-Savvy companies and executives who convert that data into untapped growth opportunities
-Real-world examples of go-to-market leaders at dozens of leading tech companies implementing a powerful new perspective on growth

An indispensable roadmap to an exciting new strategy for scaling your firm, Ecosystem-Led Growth will earn a place on the bookshelves of managers, executives, founders, entrepreneurs, salespeople, marketers, and anyone else interested in taking their company to new heights.

Genres: Business, Nonfiction

222 pages, Kindle Edition

Published March 4, 2024

About the author

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster.

Moore previously co-founded Stitch (Acquired by Talend in 2018) and RJMetrics (acquired by Adobe by way of Magento Commerce in 2016).

Bob serves as a Trustee of The Franklin Institute, and has previously served as the Board Chair of Philly Startup Leaders and Board Member of Philadelphia Alliance for Capital and Technologies (PACT).

Outside of work, Bob is an improv comedy performer, where he has performed over 100 shows as a member of the Philadelphia-based improv team Big Baby.

Reviews

[Christian · Rating 3 out of 5]

I acknowledge I’m not the right target for this book since I’m not selling SaaS software. But I read it to become more knowledgeable in how I advise my SaaS clients and to get inspired for how to leverage ELG for services. The third of the book is extremely useful to understanding ELG. The remaining 2/3 starts to get more technical towards SaaS and sometimes gets far too specific to Crossbeam, the ELG platform founded by the author. It kind of ends up becoming an extended case study about Crossbeam rather than simply covering principles of ELG. Overall a good decision by the author but one that makes this book less evergreen. It was worth my time reading nonetheless; I’ve been thinking this way of growing for a few years so it was validating to see it more formalized.

[Andrew Cromwell · Rating 4 out of 5]

A great look at the evolving landscape of SaaS Sales, and how to better prepare for the future through collaborative efforts.

The book is easy to read and distills strategy in a succinct way. It's a great resource that helps salespeople, marketers, and anyone in tech to know how they will need to pivot if they are to stay ahead of the curve.

I did find the appreciation of GenAI tools to be a little glib though. While, yes, GenAI will definitely make things easier for marketers and businesses when it comes to advertising, the way Bob framed traditional photo shoots and commercials seemed to be purely financial and didn't consider the expertise that folks working in those sectors might have. But that is a personal bias of mine, and doesn't entirely take away from the value of the book's content.

[Jonathan Rapp · Rating 5 out of 5]

I was raised in the sales world referenced by Moore as the outdated one. with the iterations of sales approaches in the past several years, I’ve not found a book at so succinctly states why past practices are outdated and also gives a clear blueprint of how to move forward. I recommend this to any revenue leader or executive in software.

[Reader · Rating 5 out of 5]

This is a great history of how SaaS tech companies used to make their money, and how that's fundamentally changing (with the data to back it up).

[Alicia · Rating 5 out of 5]

A great book if you're looking for an original, modern approach to sales.