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Survival First: The Rebel Entrepreneur’s Guide to Risk, Riches and Immortality

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Entrepreneurship can be hell.

Most quit, scarred by financial ruin, emotional trauma and broken dreams. So how do we defy the odds and win this great bet on ourselves?

In Dante’s Renaissance-sparking Divine Comedy, Virgil guides the hero Dante through the many layers of Hell to reach paradise. Entrepreneurs, too, walk through a hellscape of risk so they may create wealth, freedom and meaning. Survival First ushers in a new Renaissance by guiding modern Dantes through this hellscape.

Survival First humanizes risk by discarding academic jargon and complex formulas for simple logic, emotional realism and the stories of ordinary entrepreneurs. Readers learn how to not merely confront risk but dance with it. Inside is the radical-yet-practical RDEE RISK formula—an eternally applicable framework for avoiding ruin and unlocking riches.

Risk. Uncertainty. Riches. These are the elements of survival. Of creation. Of immortality.

Dare to seek paradise? Come walk with me.

277 pages, Kindle Edition

Published April 8, 2024

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3 people want to read

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Displaying 1 - 3 of 3 reviews
44 reviews2 followers
April 15, 2024
I love the perspective this author gives with Survival First! He compares starting and running your business like going through and surviving the many levels of Dante's vision of Hell. It's great because anyone who has gone through this process can totally sympathize with anyone who's building their business. Especially if its for the first time! Get your copy you won't regret having read it. I loved it!
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14 reviews2 followers
April 13, 2024
What an Approach

I really appreciate the writing style Alexander Carlos Concepcion utilizes in Survival First. He writes frankly and doesn’t hold back with his stories which kept each chapter engaging.

Beyond the writing style, I’m also a big fan of the key takeaways section included at the end of each chapter. It was great to reflect on the impact of the anecdotes and imparted lessons.

Concepcion offers entrepreneurial perspective that few authors write about. Instead of focusing on ways to win, the how not to lose approach was novel and something this space needs. I definitely recommend it, so give it a read!
23 reviews
April 8, 2024
Great book for any entrepreneur

I started my first company a few years ago and wish I would have had this book back then. A practical guide to going through the business journey without losing your mind. Excellent advice and a fantastic read. Highly recommend!
Displaying 1 - 3 of 3 reviews