Digital Marketing

by Ira Kaufman, Chris Horton

Digital Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.

Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), the book seeks

This interactive guidebook provides a truly Connected Digital Experience (CDE) : the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (dmresourcecenter.org) . The Play Video icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video.

Genres: Nonfiction, Management

368 pages, Paperback

First published August 31, 2014

Reviews

[C.R. Richards · Rating 5 out of 5]

It took me several weeks to get through this book. There was so much useful information in each chapter, I had to take my time absorbing the material. My copy is filled with post it notes and sticky tabs. I highly recommend this book.