Quite a big business at the time it was published, well written with relevant examples.
But it is uni;t squarely on the ‘straw man’ argument that being obsessed with either competition or collaboration is a bad thing and that there is instead a middle way. Unfortunately despite the title, the authors never get around to a clear definition of what transcompetition actually is. They spend hundreds of pages telling us what it is not and how anyone who follows the extremes of competition or collaboration are fools, but a;art from telling us that transcompettion is based on rationality and emotional maturity there is not much else.
For much of the book the focus is on explaining the dangers of being over;y competitive, but we have known that for years. The authors use chapter after chapter to make the same point but don’t actually use the term unhealthy competition which expresses the same idea in just two words. The idea that companies don’t know to avoid unhealthy competition is naive and strategy books for many years have advocated strategies of avoiding direct damaging head to head competition where possible.
Not much that I can really take away from this book I am afraid.