Brand Together: Six Principles of Successful Brand Partnerships

by Brett T Ryan

Brand partnerships cut through the noise of modern-day marketing to drive billions of dollars of consumer preference, but hardly anyone talks about them. A practical, digestible, principle-based guide for developing strong brand partnerships has never existed... until now. Brand Together presents a principle-based approach for developing successful brand partnerships.

By analyzing dozens of brand partnerships that have driven over $100 million in revenue, interpreting leading academic research, and leveraging insights from brand partnership professionals, this book distills our best collective thinking on brand partnerships down to six golden principles that any brand can apply.

Packed with profound insights, illustrative examples, and colorful storytelling, Brand Together is written for curious consumers, marketing professionals, and everyone in-between.

160 pages, Paperback

Published March 8, 2024

Reviews

[Michelle · Rating 5 out of 5]

For a business book, it's a fairly quick read. I like the author's tone and the brand partnership examples discussed are so interesting! I really appreciate the effort that went into writing about the basic principles of brand partnerships. There isn't much literature on the subject and this is a non-intimidating read that gives you the bullet points.

[Erika Hill · Rating 5 out of 5]

Very helpful and structured in a way that is easy to follow. Loved the real-life examples.

[Hailey Nelson · Rating 1 out of 5]

Schmeh. I was expecting nitty gritty details in this book. It basically outlined why brand partnerships are good and bad in a broad sense, but it lacked the details I was looking for.