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Change Isn't Hard: A practical playbook for people-centred change communication
Change in businesses of all shapes and sizes is happening more frequently than ever before. Whether it’s something small like a new process, through to a completely new business strategy, or anything in between, people are being bombarded with change.
The challenge we face is not just change fatigue, but a poor track record of successful change. Given change is the ‘new normal’, we have to do it better.
A key element of successful change management is communication, but while change management processes abound, no specialised communication processes have been developed.
Until now. This book is designed to provide a practical, step-by-step guide to successfully communicating change. Drawing on decades of experience and the research of international behavioural scientists, the EPIC Change Communication Framework™ provides a process anyone can follow to successfully communicate change. It also includes a BONUS CHAPTER with 10 key strategies you can consider using to help influence behaviours.
It’s for the communication professionals, project managers, change managers, business leaders, and anyone who may have to communicate about change at some point in their careers. No matter where you are, you will find this book a valuable resource now, and for years to come.
The challenge we face is not just change fatigue, but a poor track record of successful change. Given change is the ‘new normal’, we have to do it better.
A key element of successful change management is communication, but while change management processes abound, no specialised communication processes have been developed.
Until now. This book is designed to provide a practical, step-by-step guide to successfully communicating change. Drawing on decades of experience and the research of international behavioural scientists, the EPIC Change Communication Framework™ provides a process anyone can follow to successfully communicate change. It also includes a BONUS CHAPTER with 10 key strategies you can consider using to help influence behaviours.
It’s for the communication professionals, project managers, change managers, business leaders, and anyone who may have to communicate about change at some point in their careers. No matter where you are, you will find this book a valuable resource now, and for years to come.
265 pages, Paperback
Published March 14, 2024
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Displaying 1 of 1 review
June 23, 2024
CHANGE ISN'T HARD ... THANKS TO MEL LOY!
I came from comms by way of business analysis. While I formally trained in communications (though foolishly never used it), change managment was something brand new to me until 7 years ago. As such, I find Mel Loy's book to be a practical and illuminating book. I also find the templates Mel generously gives absolutely amazing for a time poor comms professional. This book is a godsend. Buy it if you want to know quickly how to write good change comms.
I came from comms by way of business analysis. While I formally trained in communications (though foolishly never used it), change managment was something brand new to me until 7 years ago. As such, I find Mel Loy's book to be a practical and illuminating book. I also find the templates Mel generously gives absolutely amazing for a time poor comms professional. This book is a godsend. Buy it if you want to know quickly how to write good change comms.
Displaying 1 of 1 review