I finished reading Negotiate or Stagnate by Prakash Chugani a week ago, but held back writing the review since I was almost immediately presented with the opportunity to put in to practice the lessons from the book as I was getting ready to sell my old car and buy a new one. Through conscious application of the ideas presented by Prakash, I was not only able to negotiate a good deal on the new car but I was also able to get Rs. 100,000 more than the nearest price I had been offered on the old one.
Prakash’s strategies to negotiate do not require you to drive hard bargains where one person loses for the other to win. Instead he gives us useful tips to not just get the deal that is best suited for us, but also highlights the long-term benefits of building relationships based on trust.
This is a book for everyone, not just sales persons. I highly recommend it for the insights it gives on human-human interactions.
In the interest of full disclosure, Prakash is a friend and I was sent the book in return for my review. The tone or subject of the review are mine and mine alone.