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Introduction to Business Research Methods
Introduction To Business Research Methods discusses a new philosophy in corporate research – one that has the potential to radically transform the company that adopts the principles and practices it advocates. This research philosophy requires a lot of fundamental changes, such as the way in which the company has conducted its business till date and it must be ready to change the product and services according to what customers want, rather than what the company has been offering. The book delves into the background of current practices of business research, the relevance of corporate research in the modern business scenario.
Key Features
— Substantial coverage of various forms of univariate and multivariate analysis, research designs, testing of hypothesis and Internetbased services
— Coverage of research issues/Internet applications throughout the book
Key Features
— Substantial coverage of various forms of univariate and multivariate analysis, research designs, testing of hypothesis and Internetbased services
— Coverage of research issues/Internet applications throughout the book
196 pages, Kindle Edition
First published January 3, 2014
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