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The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
2011, Paperback, 252 pages
272 pages, Paperback
First published October 31, 2010
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123 people want to read
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Displaying 1 - 2 of 2 reviews
February 2, 2016
The New Rules of Green Marketing provides a smooth introduction to how companies can, and should, approach Sustainable Branding. While the topic can be intimidating for marketers for fear being called out for greenwashing, Ottman introduces the five shades of green consumers (we are all one shade or another) and explains how to communicate with each subset of them.
Added value is found in the case studies and company profiles; Timberland and Starbucks included.
Added value is found in the case studies and company profiles; Timberland and Starbucks included.
March 5, 2011
Crisp, savvy advice from a seasoned veteran. Solid review of best practice today with window into "next practice" tomorrow. Good overviews of how Timberland and Starbucks have done a lot of things right in this realm.
Displaying 1 - 2 of 2 reviews