With rich examples from first-class companies, this book also provides frameworks for thinking about problem solving, such as PEST Analysis, SWOT Analysis, 3C Analysis, Five Forces Analysis, Value Chain Analysis, Ansoff Growth Matrix, and BCG Matrix, etc. It leads you to identify the problems from the frameworks, and then break the frameworks to find out the essence of the problems with creativity and association, and then generate value-creating solving skills. The problem posed by the company may not be the core of the problem? Facing problems requires the skill of "dynamic change". At the beginning, the problem posed by the company is often not the core of the problem. Therefore, after I have formulated a hypothesis for the problem, I will keep testing and revising the hypothesis, revising the framework used for the analysis, and breaking through the "forbidden zone" that has never been imagined by anyone, and identifying the blind spots, so that I will not fall into the traps of the framework, and will gradually get closer to the core of the problem. Instead of focusing on the problem, we need to expand the scope of the solution.