I'm on Facebook--Now What??? (2nd Edition): How To Use Facebook To Achieve Business Objectives

by Jason Alba, Jesse Stay, Rachel Melia

Facebook took the internet by storm and brought social media to the masses. There are now over 1 billion people using the site monthly, from all around the world. And Facebook, along with other popular social media properties, has revolutionized marketing. Where marketing was once dominated by one way messages to the masses, it is now much more relationship based. And while marketing used to require big budgets and favor large businesses, it can now be done much less expensively, leveling the playing field for organizations of all sizes and geographic regions.

In this updated version of the book we will bring you up to speed on the changes to Facebook since the last version of this book was published, as well as teach you how to get started with a Facebook business Page, how to create engaging content that meets overall objectives, how to manage your Facebook Page and build community, how to create successful Facebook ad buys and promotions, how to measure success, and how to use Facebook applications and plugins.

The book is written in easy to understand language and includes many examples of how successful businesses and organizations are using Facebook, as well as Action Items to help you utilize what you learn.

Contains a foreword by Mari Smith and an afterword by Mike Stelzner.

Genres: Nonfiction, Social Media

172 pages, Kindle Edition

First published January 31, 2008

Reviews

[Sara · Rating 4 out of 5]

Jason Alba and Jesse Stay have compiled a very helpful guide on how to use Facebook to build your business or personal brand. Focused on professional networking and marketing your products and services, this book will be helpful for anyone who is wondering what to do as soon as they start considering social media for business. In addition, it is a helpful book for anyone who is not YET thinking about using their profile for career or business networking, because any user needs to be thinking about what they're putting on their profile, privacy issues, and how much time to spend doing what on Facebook.

[Bill · Rating 5 out of 5]

I was so impressed when I read "Im on Linkedin..." I actually wrote Jason and we have been friends ever since. He apparently was impressed with me as well since there are a number of quotes from me in the "I'm on Facebook..." so it's difficult for me to be objective.

However if you have no clue about Facebook and want to understand why it's so important get this book!

[Heather]

I read this book for a book review column I do, but found it very helpful with Facebook strategies. Whether you use FB for personal or business reasons, this is a must read.