Thrive: How Real Estate Agents Can Succeed in Any Market Texas Edition

by Lon Welsh, Rick Davidson, Eric Flohr

IntroductionWhat This Book Will Do for YouIn 2009, our team set out to understand the true nature of high performance among Real Estate Agents. Having worked with hundreds of agents over the years, we have long understood the special characteristics that enable some agents to outperform their peers – but could this be empirically researched and applied to others?Our groundbreaking research program to determine the key success drivers of high performance provides unprecedented insight into the characteristics and practices that make some Real Estate Agents outperform their peers. The results are High performance is definable, quantifiable, and most importantly achievable.In 2023, high mortgage rates and economic uncertainty caused US sales volume to plummet to a nearly thirty-year low in existing home sales. Falling from a high of six million in 2021 to just over four million home sales in 2023, the market was off over thirty three percent (33%) in twenty-four (24) months. Once again, we sent surveys to thousands of agents and did dozens of one-on-one interviews to update our initial research, including a large set of agents in Texas to refresh our findings and broaden the geographic scope of our research. Many things remained the same, but our research on teams, social media and digital marketing produced new and interesting findings.If you want to increase your performance and are willing to put in the effort, this book will show you how to make the change. This is not a get rich quick book with easy answers. This is a book for Real Estate Agents who are willing to work hard to get meaningful, enduring results.

149 pages, Paperback

Published March 1, 2024