Total Global Strategy: Managing for World Wide Competitive Advantage

by George S. Yip

This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.* spells out the interaction between industry globalization drivers and the appropriate global strategy response. * devotes attention to the implementation of global strategy. * provides a systematic framework to the analysis of global strategy. * stresses business-level as opposed to corporate- level global strategy.

Genres: Management

304 pages, Paperback

First published March 1, 1992

About the author

A research specialist in global strategy and marketing and Professor of Management and Co-Director, Centre on China Innovation, at China Europe International Business School, based in both London and Shanghai.

Reviews

[Justin Jaeger · Rating 2 out of 5]

This book was fine, but it's yet unfathomable to me how a text claiming to be most recently copyrighted in 2012 can make the statement, "…although the Microsoft Zune is gaining in popularity.” I had questions before I read that statement, afterwards I discounted pretty much everything it purported.

[TG L · Rating 2 out of 5]

Repeated itself. First couple chapters were interesting.