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he Morgan Kaufmann Series on Business Intelligence
Business Intelligence: The Savvy Manager's Guide
Business The Savvy Managers Guide, Second Edition, discusses the objectives and practices for designing and deploying a business intelligence (BI) program. It looks at the basics of a BI program, from the value of information and the mechanics of planning for success to data model infrastructure, data preparation, data analysis, integration, knowledge discovery, and the actual use of discovered knowledge.
Organized into 21 chapters, this book begins with an overview of the kind of knowledge that can be exposed and exploited through the use of BI. It then proceeds with a discussion of information use in the context of how value is created within an organization, how BI can improve the ways of doing business, and organizational preparedness for exploiting the results of a BI program. It also looks at some of the critical factors to be taken into account in the planning and execution of a successful BI program. In addition, the reader is introduced to considerations for developing the BI roadmap, the platforms for analysis such as data warehouses, and the concepts of business metadata. Other chapters focus on data preparation and data discovery, the business rules approach, and data mining techniques and predictive analytics. Finally, emerging technologies such as text analytics and sentiment analysis are considered.
This book will be valuable to data management and BI professionals, including senior and middle-level managers, Chief Information Officers and Chief Data Officers, senior business executives and business staff members, database or software engineers, and business analysts.
Guides managers through developing, administering, or simply understanding business intelligence technology Keeps pace with the changes in best practices, tools, methods and processes used to transform an organization’s data into actionable knowledge Contains a handy, quick-reference to technologies and terminology
Organized into 21 chapters, this book begins with an overview of the kind of knowledge that can be exposed and exploited through the use of BI. It then proceeds with a discussion of information use in the context of how value is created within an organization, how BI can improve the ways of doing business, and organizational preparedness for exploiting the results of a BI program. It also looks at some of the critical factors to be taken into account in the planning and execution of a successful BI program. In addition, the reader is introduced to considerations for developing the BI roadmap, the platforms for analysis such as data warehouses, and the concepts of business metadata. Other chapters focus on data preparation and data discovery, the business rules approach, and data mining techniques and predictive analytics. Finally, emerging technologies such as text analytics and sentiment analysis are considered.
This book will be valuable to data management and BI professionals, including senior and middle-level managers, Chief Information Officers and Chief Data Officers, senior business executives and business staff members, database or software engineers, and business analysts.
Guides managers through developing, administering, or simply understanding business intelligence technology Keeps pace with the changes in best practices, tools, methods and processes used to transform an organization’s data into actionable knowledge Contains a handy, quick-reference to technologies and terminology
605 pages, Kindle Edition
First published June 1, 2003
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Displaying 1 - 4 of 4 reviews
March 23, 2023
Bueno, pero desactualizado.
December 27, 2011
first complete read through after what must be 4-5 tries. A lot of the reason is the difficulty in slogging through the book's technical language. Gaining on the surrounding context of Business Intelligence helps decipher the main message of the book. A good primer, nothing less nothing more. Touches on key basic considerations about sponsorship, IT-Business integration, a lot of technical modeling and overview. Best suited for someone from the Business wanting to catch a glimpse of the behind the scenes of IT. Even then, the book lacks in practical grounding. It being published in 2001 does not help it stay current.
January 13, 2011
It's very well written. Any layman can understand business intelligence in the Data Warehouse space
December 18, 2012
It suits for those who will manage a database in their business. :)
Displaying 1 - 4 of 4 reviews