How They Started in Tough Times

by David Lester

Do you dream of starting a business, but are too nervous to take the leap during economic uncertainty? It seems even more risky and difficult than normal. But How They Started in Tough Times may surprise you by revealing that many big businesses did just that - names such as Tesco, Argos, Foxtons, Burger King, Penguin, Oakley and Microsoft.

But how did they start-up? How They Started in Tough Times profiles 25 business founders who started successful businesses during a tough economic climate- and thrived. They tell why they took that first step, the unique challenges they faced and how they grew and became established. The exceptional business stories in How They Started in Tough Times will provide inspiration how to:
Come up with the initial idea for a business
Spot new opportunities
Secure funds from a bank or investor
Take advantage of lack of competition
Use persistence and hard work to succeed in spite of the odds
Packed with inspirational stories and sound business advice, the stories within How They Started in Tough Times will give even the most cautious entrepreneur the confidence to start their business in tough times.

285 pages, Kindle Edition

First published January 1, 2010

Reviews

[Emmanuel Mandela · Rating 5 out of 5]

This book has the tendency of awakening the entrepreneurial spirit in man. The fact that the businesses discussed in the book were able to thrive in recession is an indication that nothing is insurmountable, you only need to start. Very good read.