Finding the Sticking Point: Increase Sales by Transforming Customer Resistance into Customer Engagement

by Brady G. Wilson

“Brady Wilson is the expert on releasing intelligent energy and energizing your customers.”—BRIAN STEVENSON, Senior Vice President, Sales & Marketing, LaserNetworks Inc.This brief, incisive, and entertaining book will take you to that place where sales are made with energy and flow. Finding the Sticking Point shows you how to converse with your customers in ways that help you:—Find the point of resistance to a sale in your customer—Detect its connection to your cutomer’s emotional needs and energizers.—Build a relationship based on trust—Increase your sales by revealing the Bigger Reality between you and your customers.As the author puts it: “Selling is not about closing sales; it’s about opening relationships: engaging relationships that will support many closed sales.”

162 pages, Kindle Edition

First published January 1, 2009

About the author

Brady Wilson, Co-Founder of Juice Inc, Author, Trainer and Speaker
Brady is, undisputedly, the embodiment of focused energy. As co-founder of Juice Inc., Brady’s vision is to create a world where businesses pulsate with creative energy.

For 20 years, he has inspired countless companies including American Express, Loblaw, The Co-operators, and some of the world’s largest Fortune 500 companies, to find the courage to:

-consider the possibilities beyond traditional human resources strategies;
-unlock the latent physical, mental, emotional and spiritual energy within their organizations;
-and harness employees’ potential to get them to the point of “A.B.C.D.” (going Above and Beyond the Call of Duty).

An animated and intensely pragmatic keynote speaker, Brady shares practical tools and the know-how to help business leaders step into life’s grittiest tensions: creating an audience experience that moves concepts from theory to application.

Brady is the author of three books dedicated to improving employee performance and business results: Juice: The Power of Conversation, Love at Work: Why Passion Drives Performance in the Feelings Economy and Finding the Sticking Point: Increase Sales by Transforming Customer Resistance into Customer Engagement.

More about Brady...

-Brady is a grandfather of 6, a father of 4 and a husband of one
-Ironman triathlons and marathons help Brady keep up with his grandchildren
-Brady loves carpentry - he and his family are currently constructing a cottage on Manitoulin Island