The Sales Leader They Need: Five Critical Skills to Unlock Your Team's Potential

by David Priemer, Tony Rodoni (foreword)

Invest in the proven keys to great sales leadershipIn a profession often plagued by poor experiences and bad reputations, great sales leaders who boost the engagement, development, and revenue production of their teams are a beacon of light. But since the skills that made you excel at sales aren’t the ones that make you an effective leader, how do you become a leader your team would fight to work with again?Renowned sales trainer, consultant, and educator David Priemer started off by asking the question, “What was it about the best sales leader you ever had that made them so great?” After asking thousands of sales professionals this question, Priemer, who is also a former research scientist and four-time VP of sales, began to see a pattern emerge.In The Sales Leader They Need, Priemer combines his decades of experience, science-backed research, and real-world insights to distill the fundamentals of great sales leadership into five critical promoting transparency, protecting and advocating, driving accountability, coaching your team, and getting and giving feedback. He then shows you how to use that formula to help your team members grow, smash your revenue goals, and be the sales leader that changes the trajectory of their careers and their the sales leader they need.

210 pages, Paperback

Published March 26, 2024

Reviews

[Tim Hughes · Rating 5 out of 5]

David Priemer, the founder and chief sales scientist at Cerebral Selling, has delivered another insightful masterpiece with his latest book, "The Sales Leader They Need – Five Critical Skills to Unlock Your Team’s Potential." Known for his expertise as a trainer, author, sales leadership coach, and keynote speaker, Priemer once again demonstrates his profound understanding of sales leadership. Building on the success of his previous book, "Sell the Way You Buy," Priemer dives deep into the essence of effective leadership, emphasizing the critical role leaders play in both caring for their team and fostering their growth. He skillfully itemizes five essential skills that every sales leader must master to truly unlock their team’s potential, making this book an indispensable guide for anyone in a leadership position.

Reflecting on the best leaders we've encountered, Priemer's insights resonate profoundly as he highlights two fundamental aspects: genuine care for team members and a commitment to their growth. Through practical advice and real-world examples, "The Sales Leader They Need" not only provides a roadmap for becoming an exemplary leader but also inspires readers to cultivate an environment where their team can thrive. Priemer's engaging writing style and actionable strategies make this book a must-read for current and aspiring sales leaders seeking to make a lasting impact on their teams. Whether you're new to leadership or a seasoned veteran, Priemer’s latest work is sure to elevate your approach and drive your team to new heights.