Brilliant PR: Create A Pr Sensation, Whatever Your Budget, Whatever Your Business

by Cathy Bussey

Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.

 

Coveringevery aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you’ll find out how to make a winning impact.

 Brilliant Outcomes :

Learn how to present yourself or your business to the public

Understand the elements of a PR campaign and how to pitch to the media

Find out how to manage a crisis

Discover the power of social networking and how to get noticed online

189 pages, Kindle Edition

First published May 10, 2011

About the author

Cathy is an author, journalist and hopeless romantic who wrote her first book at the tender age of six. Entitled Tarka the Otter, it was a shameless rip-off of the Henry Williamson classic of the same name, and the manuscript was lost after she sent it to her pen-pal and never heard a jot from her since.
Fortunately reception to her writing became more favourable and she spent ten years working for a range of newspapers and magazines covering everything from general elections and celebrity scandals to cats stuck up trees and village fetes. She has been freelance since 2011 and written for The Telegraph, Red Online, Total Women’s Cycling and other lifestyle and cycling publications and websites.
She is the author of three non-fiction books and her debut and thankfully non-plagiarised novel Summer at Hollyhock House will be published by Sapere books this year.
Cathy lives on the leafy London/Surrey border with her husband, two children and a dog with only two facial expressions, hungry and guilty. Her hobbies include mountain biking, photography, wandering around outside getting lost, fantasising about getting her garden under control, reading, and looking at pretty things on Instagram. You can find her there @cathybussey.

Reviews

[Daniel Lueiro · Rating 2 out of 5]

I was trying to read this to get into a sort of idea of what I wanted to do as a career. I found it very painfully boring and their ideas were extremely “common sense.” But maybe it just didn’t resonate with me and that’s ok

[Dave Lynch · Rating 5 out of 5]

Great book with some really relevant and actionable ideas..