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THE ALTER EGO EFFECT

Todd Herman

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300 pages, Hardcover

Published January 1, 2023

About the author

Todd Herman is an author, performance advisor, and entrepreneur. For 22 years, his training company, Herman Performance Systems, has focused on helping achievers and ambitious people in sport & business, achieve wildly outrageous goals while enjoying the process. Originally from Alberta, Canada where he grew up on a large farm and ranch, where he developed a healthy dislike of chicken coops.

His company has a suite of programs serving Olympic athletes, Entrepreneurs, and Leaders, and is the author of, ‘The Alter Ego Effect: The Power of Secret Identities to Transform Your Life’, and creator of the 90 Day Year a performance system designed to create remarkable results for business owners, fast. Which has won the 'Global Leadership & Skill Development Program of the Year'—twice. He’s also the recipient of the Inc. 500 fastest growing company award. He’s been featured on the Today Show, Sky Business News, Inc Magazine and CBC National News.

He lives in New York City with his wife and three young children and is currently the worlds worst ukulele player.

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