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Amazon – Dünyanın En Amansız Satıcısı Ticareti Nasıl Değiştiriyor
“Bu kitap Amazon’un bir rakip olduğunu düşünen
herkes için başucu kitabıdır. Okuyun ve öğrenin.”
Clive Humby OBE, dunnhumby Kurucu Ortağı ve Tesco Clubcard’ın Baş Mimarı
Amazon dünyanın en değerli şirketlerinden biri – değeri Walmart, Netflix, Target, Nike ve Costco’nun toplamından fazla. Başarısının sırrı nedir? Bu bilgiden e-ticaret sektöründeki diğer şirketler nasıl yararlanabilir?
Perakende sektörü görülmemiş zorluklarla karşı karşıya. Sektörün tamamında ve tüm pazarlarda perakendeciler, hayatta kalabilmek için iş modellerini ve müşteriyle etkileşime girme stratejilerini değiştiriyor. Amazon, alışveriş alışkanlıklarımızın nasıl kökten değiştiği hakkında benzersiz bilgiler sunuyor.
Baştan aşağı güncellenmiş bu baskıda Amazon’un koronavirüs pandemisine verdiği tepki, fiziki ve dijital perakendenin birbirine yakınlaşması, e-ticaret ekonomisi ve sürdürülebilirlik ve izlenen politikanın gelecekteki olası sonuçları inceleniyor. Sektörün ileri gelen perakende analizcileri tarafından yazılan Amazon, şirketin bir numaraya doğru görülmemiş yükselişinden çıkarılacak dersleri keşfetmek için paha biçilmez bir kaynak.
“Eğer düşmanını tanı felsefesine inanıyorsanız Amazon, her çok kanallı perakendecinin mutlaka okuması gereken bir kitap.”
Tim Mason, CEO, Eagle Eye Solutions
“Berg ve Knights, Amazon’un işletme stratejilerinin derinlerine dalıyor ve rakiplerin Amazon’la birlikte varolabilmesi için ne yapması gerektiğine dair bolca tavsiye veriyor.”
Sucharita Kodali, Forrester Research Başkan Yardımcısı ve Baş Analisti
“Perakendeciler Amazon’dan gelen bu yeni tehdide nasıl tepki verecek? Sadece üç seçenekleri var: Rekabet et, teslim ol veya iş birliği yap.”
Ruth Harrison, Thoughtworks Sanayi Alan Adları Küresel Şefi, Selfridges Eski Genel Müdürü
herkes için başucu kitabıdır. Okuyun ve öğrenin.”
Clive Humby OBE, dunnhumby Kurucu Ortağı ve Tesco Clubcard’ın Baş Mimarı
Amazon dünyanın en değerli şirketlerinden biri – değeri Walmart, Netflix, Target, Nike ve Costco’nun toplamından fazla. Başarısının sırrı nedir? Bu bilgiden e-ticaret sektöründeki diğer şirketler nasıl yararlanabilir?
Perakende sektörü görülmemiş zorluklarla karşı karşıya. Sektörün tamamında ve tüm pazarlarda perakendeciler, hayatta kalabilmek için iş modellerini ve müşteriyle etkileşime girme stratejilerini değiştiriyor. Amazon, alışveriş alışkanlıklarımızın nasıl kökten değiştiği hakkında benzersiz bilgiler sunuyor.
Baştan aşağı güncellenmiş bu baskıda Amazon’un koronavirüs pandemisine verdiği tepki, fiziki ve dijital perakendenin birbirine yakınlaşması, e-ticaret ekonomisi ve sürdürülebilirlik ve izlenen politikanın gelecekteki olası sonuçları inceleniyor. Sektörün ileri gelen perakende analizcileri tarafından yazılan Amazon, şirketin bir numaraya doğru görülmemiş yükselişinden çıkarılacak dersleri keşfetmek için paha biçilmez bir kaynak.
“Eğer düşmanını tanı felsefesine inanıyorsanız Amazon, her çok kanallı perakendecinin mutlaka okuması gereken bir kitap.”
Tim Mason, CEO, Eagle Eye Solutions
“Berg ve Knights, Amazon’un işletme stratejilerinin derinlerine dalıyor ve rakiplerin Amazon’la birlikte varolabilmesi için ne yapması gerektiğine dair bolca tavsiye veriyor.”
Sucharita Kodali, Forrester Research Başkan Yardımcısı ve Baş Analisti
“Perakendeciler Amazon’dan gelen bu yeni tehdide nasıl tepki verecek? Sadece üç seçenekleri var: Rekabet et, teslim ol veya iş birliği yap.”
Ruth Harrison, Thoughtworks Sanayi Alan Adları Küresel Şefi, Selfridges Eski Genel Müdürü
304 pages, Paperback
First published January 28, 2019
60 people are currently reading
393 people want to read
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Displaying 1 - 25 of 25 reviews
November 15, 2020
I saw this and thought who doesn't like Amazon's customer service? I really would like to know how this company started! and it started as an online book store! *aww*
One fact that I liked in this book was that millennials are spending more money on experiences and education rather than on material stuff than any other generation! *Way to go millennials* and this is something that somehow Amazon is suffering to provide.
Feb, 1, 2020.
One fact that I liked in this book was that millennials are spending more money on experiences and education rather than on material stuff than any other generation! *Way to go millennials* and this is something that somehow Amazon is suffering to provide.
Feb, 1, 2020.
February 2, 2020
Amazon explores the e-commerce giant's strategies and non-stop innovations backed by good budget.
July 15, 2022
The author tells a story each step by step of the Amazon's way. From an online bookstore to the Multi-Tech Company, from an online store to today's successful AWS cloud storage service.
As we know the Amazon in its main parts, the author shows Strategies that make Amazon become No. 1 in that business and linking its own Eco-system to be stronger Difficult for competitors to fight
"Data is the new oil"
As we know the Amazon in its main parts, the author shows Strategies that make Amazon become No. 1 in that business and linking its own Eco-system to be stronger Difficult for competitors to fight
"Data is the new oil"
March 9, 2020
A nice book to read indeed. It'll give you an introduction to what happened and what can happen in this regard.
February 1, 2020
The book really makes its readers familiar with some of the strategies and innovations that helped Amazon become the retail giant it is today. Preliminarily, Amazon started out by selling books for a reason: in the early days of the internet, books were among the few things that people were comfortable buying online. Over the years, people got comfortable with more and more online product categories, but food still remained one of the most difficult things to sell on the internet. Then, Amazon started out selling food and groceries online too a few years back.
After over two decades in business, Amazon’s strategy of “feeding the flywheel” is propelling the company to ever-higher levels of success. A tech company at heart, Amazon has continuously invested in innovative products and services that put customer needs at the center and raise their expectations around speed, comfort, and convenience for other retailers. Branching out into new sectors such as groceries, Amazon will continue to embed itself as an indispensable part of shoppers’ lives. Today, around half of the American population is just 20 miles away from warehouses of the retail giant which even provides same-day delivery services to its customers.
In the future, other retailers will be forced to distinguish themselves by delivering service and experience that Amazon can’t. The book gives insights about how Amazon learns from its failures and improves its goods and services for its customers.
The Prime service, web service even to NASA and other initiatives of Amazon is amazing to learn to know from this book. A worth reading book.
After over two decades in business, Amazon’s strategy of “feeding the flywheel” is propelling the company to ever-higher levels of success. A tech company at heart, Amazon has continuously invested in innovative products and services that put customer needs at the center and raise their expectations around speed, comfort, and convenience for other retailers. Branching out into new sectors such as groceries, Amazon will continue to embed itself as an indispensable part of shoppers’ lives. Today, around half of the American population is just 20 miles away from warehouses of the retail giant which even provides same-day delivery services to its customers.
In the future, other retailers will be forced to distinguish themselves by delivering service and experience that Amazon can’t. The book gives insights about how Amazon learns from its failures and improves its goods and services for its customers.
The Prime service, web service even to NASA and other initiatives of Amazon is amazing to learn to know from this book. A worth reading book.
September 7, 2019
It was a very thoughtfully written book that was structured and insightful. Over the years, I was collecting information about Amazon from here and there, but this book build the right frame around the scattered knowledge and helped me organize my notes into relevant categories of innovation which Amazon is pursuing. Great book for those interested to learn about Amazon's success over the years and where the direction they are headed.
Read
April 11, 2020Amazon is the most successful retailer in the world because it’s much more than just a retailer.
The basic logic behind it is simple: low prices and good service attract more customers. More customers lead to more sales. More sales attract more third-party sellers. More third-party sellers means more money for Amazon, who can reinvest it to further lower prices and improve service.
Amazon’s success is built on its dedication to customers.
Whenever Amazon develops a new product or service, it works backward, starting with the customer. At meetings, Amazon employees are asked to present their product ideas in the style of a mock press release, which lets them better understand how the final product might be seen from the customer’s point of view.
The Prime membership scheme is the backbone of Amazon’s business model.
For an annual fee of $119, Prime members now enjoy speedy, sometimes even same-day delivery on over 100 million items; receive special deals and offers; have the option to add on services such as grocery delivery; and gain unlimited access to entertainment services.
Amazon is a key innovator in merging online and offline shopping.
Amazon began to open its first physical stores. In 2015, somewhat ironically, it opened a bookstore in its hometown Seattle. In 2018, it premiered Amazon Go, a cashier-less supermarket. Since then, physical Amazon shops and pop-ups have been tested around the world.
By acquiring Whole Foods, Amazon cemented its big move into groceries. Acquiring Whole Foods was a logical step for three reasons.
1. the organic supermarket chain specializes in the things at which Amazon needs to get better: handling fresh produce and other perishables.
2. it has a loyal, relatively high-income customer base.
3. with 500 stores in the United States and the UK, it’s a sizeable, but not unmanageable testing ground for Amazon’s grocery experiment.
A tech company at heart, Amazon is continuously developing innovative tools to better serve its customers.
One of Amazon’s leadership principles is Invent and Simplify; investing in futuristic-sounding technology like Artificial Intelligence, robots, drones, 3D scanning, virtual reality, and driverless cars.
Of course, not every technological leap that Amazon takes is met with success. One thing that makes the company so resilient is its ability to learn and move on from its failures. The biggest of these was arguably the Amazon Fire phone, launched in 2014. After a storm of negative reviews, Amazon dropped the price of the phone to 99 cents after just one month.
In order to meet ever-increasing customer expectations, Amazon continues to build out its logistics infrastructure.
For delivery, Amazon still relies on over 20 different third-party carriers, among them UPS, FedEx, and the US Postal Service. But it’s looking to manage more parts of the delivery chain itself. In 2015, it launched the Amazon Flex app, which allows independent contractors to make Amazon deliveries within their area.
Retailers who want to succeed in the digital age need to deliver what Amazon can’t.
Amazon’s fast and convenient for customers, sure, but it doesn’t provide a particularly fun or exciting shopping experience. This could mean putting an increased focus on the community and leisure aspects of the in-store experience, bringing together activities such as shopping, coworking, eating, and learning under one roof.
*Read with blinkist
The basic logic behind it is simple: low prices and good service attract more customers. More customers lead to more sales. More sales attract more third-party sellers. More third-party sellers means more money for Amazon, who can reinvest it to further lower prices and improve service.
Amazon’s success is built on its dedication to customers.
Whenever Amazon develops a new product or service, it works backward, starting with the customer. At meetings, Amazon employees are asked to present their product ideas in the style of a mock press release, which lets them better understand how the final product might be seen from the customer’s point of view.
The Prime membership scheme is the backbone of Amazon’s business model.
For an annual fee of $119, Prime members now enjoy speedy, sometimes even same-day delivery on over 100 million items; receive special deals and offers; have the option to add on services such as grocery delivery; and gain unlimited access to entertainment services.
Amazon is a key innovator in merging online and offline shopping.
Amazon began to open its first physical stores. In 2015, somewhat ironically, it opened a bookstore in its hometown Seattle. In 2018, it premiered Amazon Go, a cashier-less supermarket. Since then, physical Amazon shops and pop-ups have been tested around the world.
By acquiring Whole Foods, Amazon cemented its big move into groceries. Acquiring Whole Foods was a logical step for three reasons.
1. the organic supermarket chain specializes in the things at which Amazon needs to get better: handling fresh produce and other perishables.
2. it has a loyal, relatively high-income customer base.
3. with 500 stores in the United States and the UK, it’s a sizeable, but not unmanageable testing ground for Amazon’s grocery experiment.
A tech company at heart, Amazon is continuously developing innovative tools to better serve its customers.
One of Amazon’s leadership principles is Invent and Simplify; investing in futuristic-sounding technology like Artificial Intelligence, robots, drones, 3D scanning, virtual reality, and driverless cars.
Of course, not every technological leap that Amazon takes is met with success. One thing that makes the company so resilient is its ability to learn and move on from its failures. The biggest of these was arguably the Amazon Fire phone, launched in 2014. After a storm of negative reviews, Amazon dropped the price of the phone to 99 cents after just one month.
In order to meet ever-increasing customer expectations, Amazon continues to build out its logistics infrastructure.
For delivery, Amazon still relies on over 20 different third-party carriers, among them UPS, FedEx, and the US Postal Service. But it’s looking to manage more parts of the delivery chain itself. In 2015, it launched the Amazon Flex app, which allows independent contractors to make Amazon deliveries within their area.
Retailers who want to succeed in the digital age need to deliver what Amazon can’t.
Amazon’s fast and convenient for customers, sure, but it doesn’t provide a particularly fun or exciting shopping experience. This could mean putting an increased focus on the community and leisure aspects of the in-store experience, bringing together activities such as shopping, coworking, eating, and learning under one roof.
*Read with blinkist
March 20, 2022
Amazon is arguably the company that has fundamentally changed all our lives. Be it having a product delivered in under two hours from ordering, producing blockbuster award-winning TV/films, to owning and running the vast majority of infrastructure the Internet we know it runs on.
This in-depth look at Amazon explores why it is slowly moving into brick and mortar stores after making it essential that all other retailers go against the tide and increase their presence online.
I have read quite a few books on Amazon over the last 12 months, with this being the most recent and up to date, referring to the Covid-19 pandemic and how it benefited Amazon's flywheel.
The only drawback was that it did feel a bit repetitive; however, it was a worthwhile read nonetheless.
Thank you to NetGalley and the publisher Kogan Page for an advance reader copy of this book in exchange for an honest review.
This in-depth look at Amazon explores why it is slowly moving into brick and mortar stores after making it essential that all other retailers go against the tide and increase their presence online.
I have read quite a few books on Amazon over the last 12 months, with this being the most recent and up to date, referring to the Covid-19 pandemic and how it benefited Amazon's flywheel.
The only drawback was that it did feel a bit repetitive; however, it was a worthwhile read nonetheless.
Thank you to NetGalley and the publisher Kogan Page for an advance reader copy of this book in exchange for an honest review.
February 2, 2020
“After over two decades in business, Amazon’s strategy of “feeding the flywheel” is propelling the company to ever-higher levels of success. A tech company at heart, Amazon has continuously invested in innovative products and services that put customer needs at the center and raise their expectations around speed, comfort, and convenience for other retailers. Branching out into new sectors such as groceries, Amazon will continue to embed itself as an indispensable part of shoppers’ lives. In the future, other retailers will be forced to distinguish themselves by delivering service and experience that Amazon can’t.”
March 31, 2023
Читав український переклад від "Віват". Книга -- дослідження двох науковиць корпоративних стратегій Амазону. Написано в період пандемії, тому досить актуально. Загалом, показано яка потужна компанія Амазон, скільки різноманітних напрямків має, скільки підходів застосовує і як конкурує. Також досить гарно проаналізований поточний стан роздрібної торгівлі та її перспективи (онлайн/оффлайн). Сподобалась думка, що фізичні магазини будуть переходити просто з магазинів до місць, де люди отримують розваги та емоції + паралельно щось купують. Лише так можна конкурувати з онлайном.
Загалом цікаво почитати про такі речі, щоб краще зрозуміти європейські та американські ринки торгівлі.
Загалом цікаво почитати про такі речі, щоб краще зрозуміти європейські та американські ринки торгівлі.
March 20, 2022
Интересная, но местами тяжеловатая. Будет очень полезно тем, кто работает в смежных отраслях, а тем более кто выстраивает свой бизнес и не обязательно в смежных отраслях. Потому как показывается мышление внутри компании.
Хотелось бы почитать обновленную версию до 2022 года, так актуальность и события этой книги до 2018.
Пока в наших странах только вводят кассы без продавцов, амазон и подобные компании уже ушли далеко вперед, что может показаться для наших людей фантастикой.
Хотелось бы почитать обновленную версию до 2022 года, так актуальность и события этой книги до 2018.
Пока в наших странах только вводят кассы без продавцов, амазон и подобные компании уже ушли далеко вперед, что может показаться для наших людей фантастикой.
July 30, 2021
Very deep analysis of Amazon.com with all relevant choices that made this company an empire. Full of examples with a crystal clear explanation of each one. Sometimes takes too long talking about a specific subject, but overall the book did a good job.
Jeff Is not only brilliant he is ahead of your time.
Jeff Is not only brilliant he is ahead of your time.
February 5, 2020
To understand how the technology is working behind the curtains and what's the objective\motivation are for Amazon "C" suite executives while making decisions that affect millions of customers worldwide.
May 30, 2020
I wonder two things:
1. How can amazon be a title and amazon allow it?
2. Where is Amazon now after the corona crises?
I liked the trends and how it innovated the whole industry. It’s a good read for people wanting to now how trade digitalized.
1. How can amazon be a title and amazon allow it?
2. Where is Amazon now after the corona crises?
I liked the trends and how it innovated the whole industry. It’s a good read for people wanting to now how trade digitalized.
February 1, 2021
A book that scrutinized the growth of Amazon and his guidance, but told us how to beat Amazon in his own game. A very good read with lots of thoughts and details about what Amazon does and will do in the future
March 25, 2022
Very interesting book on one of the top retailers, I would recommend people to read this.
Thank you NetGalley for my complimentary copy in return for my honest review.
Thank you NetGalley for my complimentary copy in return for my honest review.
July 29, 2023
Buku, atau lebih mirip katalog, tentang Amazon secara kronologikal. Sudah diketahui orang banyak.
September 5, 2023
Is this a longwinded promotional material?
November 11, 2023
Пропаганда :) і повторювання тих самих думок із розділу в розділ.
May 3, 2024
це не книжка про Амазон - це радше огляд ритейл ринку (онлайн і офлайн) у пост-пандемічному світі. Амазон просто найбільший і найінноваційніший гравець, тому він і в центрі оповіді.
November 3, 2024
Onyillar boyunca hicbir sey olmayabilir ama birkac haftaya onyillar sigabilir…
December 30, 2020
Recomendado
Buen libro bien documentando y soportado en cifras y hechos. Recomendado para aquellos en el negocio de las ventas al por menor
Buen libro bien documentando y soportado en cifras y hechos. Recomendado para aquellos en el negocio de las ventas al por menor
November 21, 2020
Chock-full of qualitative analysis on Amazon, the retail industry and the future of retail.
May 25, 2019
A book all retailers must read
Amazon is an excellent book how they are busy disrupting the business models of retailers. Their supply chain models, which dictates how an order will be picked, packed, fulfilled and received, are fully explained. Amazon’s focus is to reach the modern day on-my-terms customer.
Amazon is an excellent book how they are busy disrupting the business models of retailers. Their supply chain models, which dictates how an order will be picked, packed, fulfilled and received, are fully explained. Amazon’s focus is to reach the modern day on-my-terms customer.
kindle
February 2, 2019The author wrote a brilliant book about the inner workings of Amazon and the impact they have had on traditional retail shopping.
Displaying 1 - 25 of 25 reviews