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Social Media Explained (Third Edition): Marketing Success in the AI Era
In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.
Social Media Explained 3.0 is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do." The book provides insights into how social media fits into the modern marketing eco-system, social media strategy has dramatically changed. In fact, it's not a strategy at all!Unique insights into the role of content, engagement, and timingPractical ideas to initiate and measure a paid strategyThe growing impact of AI on social media effectivenessInsights into measuring resultsCase studies illustrating social media successAnswers to the biggest questions about measurement, organization, and budgetingThis is your marketing path forward. This is Social Media Explained.
Social Media Explained 3.0 is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do." The book provides insights into how social media fits into the modern marketing eco-system, social media strategy has dramatically changed. In fact, it's not a strategy at all!Unique insights into the role of content, engagement, and timingPractical ideas to initiate and measure a paid strategyThe growing impact of AI on social media effectivenessInsights into measuring resultsCase studies illustrating social media successAnswers to the biggest questions about measurement, organization, and budgetingThis is your marketing path forward. This is Social Media Explained.
168 pages, Kindle Edition
Published March 28, 2024
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Displaying 1 - 2 of 2 reviews
April 30, 2024
Solid content with an update for the AI world. The fundamentals are still the same: use social media to connect and have conversations with your audience. The tools have changed, but not dramatically, when you drill down. The speed at which we work, however, is the biggest development. The stronger our online communities are, the faster we can respond because it's not the company or brand responding--it's the ambassadors who align with our brands. This is a quick primer that I'm planning to share.
(Note: I listened to the audiobook version which was voiced by an AI version of Mark's voice. While it was good, the more I listened, the more I could tell. I work in radio, so that's probably why.)
(Note: I listened to the audiobook version which was voiced by an AI version of Mark's voice. While it was good, the more I listened, the more I could tell. I work in radio, so that's probably why.)
May 2, 2024
Simple straightforward advice
What I appreciate about Mark is the way he gets to crux of an issue, offers some thought provoking questions for the reader and some advice to tackle said problem. In between he gives great examples to illustrate his point, to make it really clear on next step.
The book is a quick read, but don’t let that fool you. There are lots of great tidbits to sit with and consider how you are building your social media plan especially in a world of AI. I highly recommend this book for those starting out on a social media strategy or someone who maybe wants a book to help rethink what they are doing with their social media strategy.
What I appreciate about Mark is the way he gets to crux of an issue, offers some thought provoking questions for the reader and some advice to tackle said problem. In between he gives great examples to illustrate his point, to make it really clear on next step.
The book is a quick read, but don’t let that fool you. There are lots of great tidbits to sit with and consider how you are building your social media plan especially in a world of AI. I highly recommend this book for those starting out on a social media strategy or someone who maybe wants a book to help rethink what they are doing with their social media strategy.
Displaying 1 - 2 of 2 reviews