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Cannabis vs. Marijuana: Language, Landscape and Context

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In an era when the cannabis industry is rapidly evolving, understanding the power of language has never been more critical. David Paleschuck, a cannabis brand consultant and bestselling author of “Branding The Commercialization of Cannabis,” has just released his second book, "Cannabis vs. Language, Landscape and Context," which delves deep into the implications of cannabis-related terminology.

Paleschuck intricately examines the influence of language on societal perceptions, exploring the historical and cultural complexities of cannabis terminology. With insightful chapters on culture, legislation, education, and global perspectives, this book reshapes the discourse on cannabis.

The book aims to reassure readers about the facts and dispel myths, leaving them feeling inspired to take part in the ongoing dialogue. It's an essential resource for policymakers, researchers, industry professionals, advocates, and consumers who wish to be knowledgeable and competent in their vocabulary and discussions about cannabis.

"Cannabis vs Language, Landscape and Context" acknowledges the reader's quest for understanding in a changing landscape and equips them with the words to be at the forefront of the conversation.

Here’s what industry professionals are saying about

”A trailblazing work at a crucial juncture. This book sparks the essential dialogue needed to reshape our language, challenge stereotypes, and build a more inclusive and informed future for cannabis."
― Dale Sky Jones, Executive Chancellor of Oaksterdam University

"In the world of cannabis semantics, the battle between 'Adult-Use' and 'Recreational' rages on, a clash of connotations that mirrors the complexity of the plant itself. 'Adult-Use' speaks to autonomy, a choice made from a place of maturity and agency. In contrast, 'Recreational' might inadvertently belittle the profound experiences and wellness pursuits that cannabis can inspire. As we weigh these words, let's remember that language not only labels but also shapes attitudes. It's vital to have books like 'Cannabis vs Marijuana' and authors like David Paleschuck to help untangle these thorny issues and illuminate the path toward a more nuanced conversation."
― Jordan Isenstadt, SVP, Marino PR

"At last, 'Cannabis vs. Marijuana' tackles the linguistic divide that has long hindered the cannabis industry. This book is essential reading for everyone in the field as it lights the path to a more informed, inclusive, and scientifically grounded discourse. To normalize this remarkable plant, we must speak a language understood not only by industry insiders and consumers but also by researchers, scientists, and politicians."
― Christian Gray, Partner, Atlas Consulting Inc.

“Years of misinformation about cannabis is reflected in the colorful but misleading “dope” vocabulary. Shedding the War on Drugs requires new and positive terminology. Paleschuck’s work demonstrates how you can make the transition with ease.”
― Jorge Cervantes, Author, The Cannabis Encyclopedia

Ultimately, the book challenges readers to reconsider the words they use and the meanings they convey when discussing cannabis, paving the way for a more informed and normalized dialogue.

326 pages, Kindle Edition

Published March 30, 2024

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Displaying 1 - 5 of 5 reviews
2 reviews
May 10, 2024
In “Cannabis vs Marijuana” David presented the importance of understanding the origins and connotations of the terms we use. Whether as members of the cannabis community or not, this knowledge can help us appreciate the diverse perspectives and experiences of those who engage with cannabis. For those simply curious or those entrenched in the industry, having greater empathy and understanding across cultural and social boundaries as triggered by word use enriches understanding. The book then becomes essential knowledge for those wanting to further social acceptance. With it comes evolved knowledge about the potential of the plant and the place cannabis culture has in society. I’m certain if this book came out 10 years ago at the dawn of the legalization movement, the entire branding and marketing of now legal cannabis products would look very different.
1 review
May 27, 2024
Cannabis vs. Marijuana: Language, Landscape and Context' maps out the terrain of cannabis vocabulary and its profound influence on society's view of the plant. Paleschuck engages readers with a series of articulate discussions that delve into the historical, cultural, and legislative aspects shaping cannabis terminology today. Paleschuck arms readers with the necessary knowledge to drive more thoughtful and progressive conversations about cannabis.
It stands out as a pivotal resource for anyone in the cannabis field - from seasoned professionals to those newly interested - who seek to speak about cannabis with nuanced understanding and precision
1 review
June 3, 2024
This book offers a fresh and eye-opening look at how the words we use influence our views and policies on cannabis. The author dives into the history, cultural aspects, and legal details of cannabis, making it easy to see how our language shapes the conversation. It’s a great mix of educational and engaging, making it essential for anyone wanting to speak about cannabis with more clarity and understanding. Whether you’re in the industry or just curious about the topic, this book will give you the tools you need for more inclusive and informed discussions. It’s a must-have for anyone looking to change the way cannabis is perceived.

1 review
August 14, 2024
Cannabis vs Marijuana by David Paleschuck dives into the pressing issue of the hidden meanings in words and the cultural baggage certain terms have. The book is a welcome addition to this ongoing discussion, being part style sheet, part brief history, and part prescription for integration of cannabis into mainstream acceptability and into scientific investigations using proper terminology.
1 review
July 31, 2024
Insightful and easy to read. A must for enthusiasts and newcomers alike. I highly recommend.
Displaying 1 - 5 of 5 reviews

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