The Pyramid Principle: Logic In Writing And Thinking,3/E

by Barbara Minto

The Pyramid Logic In Writing And Thinking,3/E

300 pages, Hardcover

Published January 1, 2023

About the author

Barbara Minto is an American-born former McKinsey consultant who, after becoming Harvard Business School’s first female MBA graduate (1963), created the influential Pyramid Principle—a top-down method for structuring clear business arguments— and has taught it worldwide since founding her own firm in 1973.