Marketing Management Strategies

by O.C. Ferrell, Michael D. Hartline

Marketing Management Strategies-Cengage Learning-Ferrell-2012-EDN-5

768 pages, Paperback

First published July 1, 2010

About the author

Dr. O.C. Ferrell is the James T. Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University. He has served on the faculty at Belmont University, the University of New Mexico, University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, University of Michigan, Illinois State University, and Southern Illinois University.