This book is for the future entrepreneur who want to understand the critical issues and feasibility of developing a business venture, while developing and extensive business plan. Topics guide students through every step of the business plan process including feasibility analysis worksheets, creating a sample plan, and presenting a business plan.MARKET: For entrepreneurs who are looking for guidance with developing effective and compelling business plans.
This is a terrible book. Poor grammar and spelling errors alongside irrelevant and dated business examples... I wouldn't recommend this to anyone wanting to actually start a business.