Services Marketing: Global Edition [Paperback] [Dec 13, 2011] Christopher Lovelock . Jochen Wirtz

by Christopher Lovelock, Jochen Wirtz

Paperback. Pub Date :2013-02-11 648 English Pearson Education For undergraduate courses in Service Marketing This title is a Pearson Global Edition The Editorial team at Pearson has worked closely with educators around the world to include. content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Genres: Business

648 pages, Paperback

First published January 1, 1991

Reviews

[Meagan Cahuasqui · Rating 3 out of 5]

A great and comprehensive look at the basic principles of service marketing, though this edition did feel quite outdated with its examples for the current state of technology and marketing. The necessary gist was there but certain research was already obsolete

[Arturo De La Rosa · Rating 5 out of 5]

Lectura obligatoria!

[Soha Nagy · Rating 4 out of 5]

A very good book in service marketing, it took me all the way easily explaining the service marketing concept and the 7P’s for service. I had the chance to read most of it during my MBA.

[Davinder · Rating 4 out of 5]

Great book that really shed some light on some questions I had.

[Noor · Rating 4 out of 5]

good