Learn expert event management: How to organize a PR event

by Moi Ali

Learn how to organize a PR event that everyone will remember. Events such as product launches, open days, and press conferences are a key part of many PR campaigns, and as a PR manager you need to know how to organize and manage them. Get the skills you need to make sure your event runs to plan, from booking venues and speakers, to briefing participants and managing safety and legal issues. This Element is an extract from Essential Effective Public Relations. If you would like to know more, you can buy the whole book—and others in the series—at www.dk.com Available in print and digital formats.

10 pages, Kindle Edition

First published November 15, 2009

About the author

I'm a communications professional who is determined to demystify the subject through easy-to-use, plain English how-to books that explain how anyone - well, almost! - can become an expert. It's not that difficult to write well, to make great presentations, to undertake first rate customer care. All you need are a few insider tips - and that's what I fill my books with.

I'm passionate about accessible writing, about great customer service, and enthusiastic presentations. I run my own communications consultancy and I'm also a non-executive director or various bodies such as the Ambulance Service in Scotland.

Spare time hobbies include anything crafty.