Looking beyond the horizon: transforming data into business success

by Lee Schlenker

This White Paper proposes provocatively that innovative information technologies can indeed empower managers to meet the fundamental challenges of today’s information economy. The essay begins with an exploration of the foundations of managerial perspective. We then apply this framework to explore the potential value of several innovations that have been facilitated by emerging augmented reality, big data, behavioural economics, crowdsourcing, and social network analysis. This work aims to generate discussion and provide a basis for management to better leverage their IT investments.

44 pages, Kindle Edition

First published July 30, 2011