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LOCAL SEARCH & REVIEW SITES: Week #15 of the 26-Week Digital Marketing Plan [Edition 3.0]
Many changes are happening in the local search field, and I’d like to share some of the most important changes in this book…
For
Google Plus is now integrated with Google Local to create Google+ Local, so when it comes to search, ‘Social Local’ or ‘Social SEO’ are proving more popular. I will also go into more depth and how to maintain your rankings in this area.
It is also important for you to claim your listing that already may be in place. I will show you how to do this.
You will discover the importance of reviews and recommendations, how to get them ‘the right way’ and not be penalised.
I will also show you how to find the top 3 review sites that matter and get people to talk about your business. This will include how to get honest reviews that will skyrocket your site to the top and set it apart from most if not all of your competitors.
How to then SEO the three targeted review sites and bring those listings to the front page of Google when your business is searched.
You will be guaranteed control of the first page of Google for all your branded terms.
Going back a few years you may remember all the directory listings out there that ruled the web. I will show you in this book the main ones that still give authority and how to go about getting listed.
I will be using case studies again but this time they are going to be very local in nature. These will be case studies that when you search Google you should expect to see a map and have a physical location.
This is the essence of local specific traffic.
Maybe your company isn’t local exactly but you should consider getting a holding company or location listed in a major city.
Local traffic is becoming more and more important as time goes on and converts better than general traffic even though it is not as high volume.
Also, having these local listings will drive authority back to your main site making it appear higher in the listings.
For
Google Plus is now integrated with Google Local to create Google+ Local, so when it comes to search, ‘Social Local’ or ‘Social SEO’ are proving more popular. I will also go into more depth and how to maintain your rankings in this area.
It is also important for you to claim your listing that already may be in place. I will show you how to do this.
You will discover the importance of reviews and recommendations, how to get them ‘the right way’ and not be penalised.
I will also show you how to find the top 3 review sites that matter and get people to talk about your business. This will include how to get honest reviews that will skyrocket your site to the top and set it apart from most if not all of your competitors.
How to then SEO the three targeted review sites and bring those listings to the front page of Google when your business is searched.
You will be guaranteed control of the first page of Google for all your branded terms.
Going back a few years you may remember all the directory listings out there that ruled the web. I will show you in this book the main ones that still give authority and how to go about getting listed.
I will be using case studies again but this time they are going to be very local in nature. These will be case studies that when you search Google you should expect to see a map and have a physical location.
This is the essence of local specific traffic.
Maybe your company isn’t local exactly but you should consider getting a holding company or location listed in a major city.
Local traffic is becoming more and more important as time goes on and converts better than general traffic even though it is not as high volume.
Also, having these local listings will drive authority back to your main site making it appear higher in the listings.
35 pages, Kindle Edition
First published November 18, 2013
1 person want to read
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