Developing Health Promotion Programs

by Brand: Mcgraw-Hill (Tx) (Brand), Mark Dignan, Susan Anspaugh

Comprehensive text, which examines the philosophy, rationale, and guidelines for developing health promotion programs. Considering both the corporate and community sectors the text examines health promotion from inception through to program evaluation, emphasizing the planning, implementation, administration, marketing, and evaluation of health promotion programs.

254 pages, Paperback

First published October 1, 1999