Response Block A New Approach for Lowering Buyer Resistance and Selling More (p.148). This book will literally change how you present your product or service to a potential buyer. Response Blocking is a method for preempting a buyer’s objection before he voices the objection.
The premise of Response Block Selling is the If a buyer states an objection aloud, the buyer is more likely to stick to that objection (rule of consistency) and will look for validating information (selective perception) to support or defend that particular viewpoint. So the key here is to prevent the buyer from voicing an objection thereby shunting the need to then support that objection. Learn how to 'structure a response block' that will lowers a buyer's resistance making the sale that much easier.
In this book, you will find over 20 examples of common objections salespeople face when selling. Using the Response Blocking System you will learn how to minimize and discard each objection thereby reducing the buyer's resistance. Forget 'blocking or overcoming' objections; learn how to prevent them from occurring in the first place.
As a salesman that's in his 30s and realising that the way people buy these days is very different to before, its so refreshing to read and learn the RBS methods in this book. It's basic psychology really, but having a guide on how to craft this method into your pitch is priceless. I'll be using this method moving forward and will post my results in due course!
Can already see this working! Adds so much interaction and calms down the whole room. Recommended for anybody who wants to break free from pressure sales tactics.