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Response Block Selling

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Response Block A New Approach for Lowering Buyer Resistance and Selling More (p.148). This book will literally change how you present your product or service to a potential buyer. Response Blocking is a method for preempting a buyer’s objection before he voices the objection.

The premise of Response Block Selling is the If a buyer states an objection aloud, the buyer is more likely to stick to that objection (rule of consistency) and will look for validating information (selective perception) to support or defend that particular viewpoint. So the key here is to prevent the buyer from voicing an objection thereby shunting the need to then support that objection. Learn how to 'structure a response block' that will lowers a buyer's resistance making the sale that much easier.

In this book, you will find over 20 examples of common objections salespeople face when selling. Using the Response Blocking System you will learn how to minimize and discard each objection thereby reducing the buyer's resistance. Forget 'blocking or overcoming' objections; learn how to prevent them from occurring in the first place.

92 pages, Kindle Edition

First published April 23, 2011

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109 people want to read

About the author

Victor Antonio

13 books13 followers

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5 stars
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8 (26%)
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Displaying 1 - 6 of 6 reviews
1 review
October 9, 2019
Perfect for the new era of selling!

As a salesman that's in his 30s and realising that the way people buy these days is very different to before, its so refreshing to read and learn the RBS methods in this book. It's basic psychology really, but having a guide on how to craft this method into your pitch is priceless. I'll be using this method moving forward and will post my results in due course!
7 reviews
June 7, 2019
GREAT!

New techniques I wiĺl be using and I've been in sales for 17 years! Victor reaĺy lays out the ground work nicely
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1 review
October 17, 2019
Insightful

Can already see this working! Adds so much interaction and calms down the whole room. Recommended for anybody who wants to break free from pressure sales tactics.
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344 reviews5 followers
June 26, 2018
If you constantly block other from talking, this will contradict one book which say to let the other person do a great deal of the talking.

but overall, still not a bad strategy to know of.
50 reviews4 followers
July 18, 2024
Just another objection handling book

Really nothing special. Its a very basic objection book. I don't remotely understand the high reviews. Most sales pros won't learn a thing
Displaying 1 - 6 of 6 reviews