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Profit from Change: Retooling Your Agency for Maximum Profits

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No one knows better than you just how dramatically change has altered the insurance landscape in the last many years. Maybe you've felt the shudder in your bottom line. Maybe You've lost customers. Maybe you're not even having fun anymore.
It doesn't have to be that way! In fact, opportunities to capitalize on those changes and maximize your profits are already within your reach-if you know where to look. This book will help you retool your thinking and strategies to do that. You'll learn from industry expert Troy Korsgaden how to:
- Mine the gold that's already in your customer database
- Multiply sales with deeper household penetration
- Turn every product and every employee into a profit center
- Make easy sales without the drudgery of X-date calling
- Seize new profits with financial services products
The simple strategies in this book have worked for thousands of agents in big and small agencies across the country, whether they're new to the industry or agency veterans. So don't wait for tomorrow to embrace the future. With Troy Korsgaden on your side, you can journey into it with confidence today!

265 pages, Paperback

First published January 1, 2005

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About the author

Troy Korsgaden

9 books3 followers
Troy Korsgaden is the principal of Korsgaden International, which specializes in global marketing, distribution, agency building, and technology strategies for many of the world’s largest insurance carriers and financial services companies. He is a highly sought-after insurance and financial services consultant, speaker, and the author of seven books.

Troy is passionate about helping the insurance industry and its representatives wake up to the radical transformation taking place in the industry. He creates the necessary tools and road maps for building success in the rapidly changing insurance and financial services landscape.
A widely respected expert in personal distribution and other methods, Troy trains corporate insurance and financial services leaders on customer service, change management, and transformational work, among many other critical issues impacting insurance carriers and financial services companies.

He helps those in the industry learn how to communicate more effectively with their teams and consumers so that consumers develop a higher appreciation for the value of insurance products and their insurance advisor relationships. Korsgaden International provides turnkey approaches using leading technologies and management tools that create fluency and seamlessness in product delivery and customer service.

Hundreds of thousands of insurance and financial services executives, agents, brokers, and staff members have been inspired and empowered by Troy’s seminars and guidance for more than 30 years.

Troy consults most major companies in the insurance and financial services industry in some capacity, working with large carriers, both in property & casualty and in financial services. He also serves as a subject-matter expert in the area of technology and how it applies in the backroom for carriers as well as their distribution.

He is considered an expert in distribution strategy, in both personal distribution and other methods. He also provides consulting to business owners and corporate leaders on topics including customer service, change management, and transformational work. He advises leaders at all levels of organizations on global marketing strategies.

In terms of personal production, over his career, Troy has won every production and quality service award offered by the carrier he represents and was the top-ranked agent in the nation twice. He has been a member of a top-producing group for that carrier for 21 consecutive years, an elite honor accomplished by less than ½ of 1 percent of all 15,000+ representatives within the United States.

Since his humble beginnings in establishing the Korsgaden/Jansma Farmers Insurance Agency in 1983, Troy has been exceptionally driven and committed to help clients determine the best options for their insurance coverage.

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