Smart Social Media: How to grow your business with social media marketing

by Luan Wise

You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business's growth, and Luan Wise is here to help.

Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour.

Drawing insights from real-life case studies and success stories, Luan Wise breakdown the most critical issues, Understanding how social media marketing can drive growth for your business; Knowing how to build a strong brand presence on relevant social media platforms; Using social media to guide buyers through their journey from awareness to advocacy; and Recognizing the benefits of collaborations, partnerships, and online communities to support business growth.

192 pages, Paperback

Published January 21, 2025

About the author

Luan Wise is a chartered marketer with more than 20 years’ experience in agency, client-side and consultancy roles. She has worked across a variety of sectors including office supplies, postal services, recruitment, manufacturing, higher education, and professional services – for household names such as Royal Mail, Hilton and University of Cambridge to the kinds of companies that are big in their field but unknown to the wider world.

Alongside running her consultancy and training business, Luan is a course instructor for LinkedIn Learning, accredited trainer for Facebook's #shemeansbusiness campaign with Enterprise Nation, author of the award-winning book ‘Relax! It’s Only Social Media’ and creator of the 'Social Media Planner', which was listed by The Independent as one of the 9 best books for entrepreneurs.

Reviews

[Tim Hughes · Rating 5 out of 5]

"Smart Social Media" by Luan Wise is an insightful and practical guide for businesses looking to harness the power of social media effectively. The book is packed with clear, actionable advice tailored for both beginners and seasoned marketers. Luan Wise demystifies social media strategies, offering tips on content creation, platform selection, and audience engagement. Her writing style is concise, making complex concepts easy to understand and apply, whether you're a small business owner or part of a larger marketing team.

What sets this book apart is its realistic and no-nonsense approach. Rather than promising overnight success, Wise emphasizes the importance of planning, consistency, and measuring results to refine strategies over time. She provides real-world examples, checklists, and templates, making it a valuable resource to refer back to regularly. "Smart Social Media" is a must-read for anyone seeking to develop a thoughtful, effective social media presence that aligns with their business goals.

[João Maia · Rating 4 out of 5]

Was expecting more useful tips on how to make better social media posts for instance. Felt like the content of the book was a little bit too generic. There is some information there though.