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Cyberselfish: A Critical Romp through the Terribly Libertarian Culture of High Tech

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"Paulina Borsook has been stirring up a ruckus in Silicon Valley since her days as a regular contributor to Wired magazine."

288 pages, Paperback

First published May 1, 2000

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Paulina Borsook

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Displaying 1 - 13 of 13 reviews
10.7k reviews35 followers
October 22, 2025
A FORMER WRITER FOR "WIRED" MAGAZINE CRITIQUES IT, AND CYBERCULTURE

The author wrote in her Preface to the paperback edition of this 2000 book, "This is a book about people and culture, not about computer hardware and software. It's about a culture that existed before the creation of Silicon Valley and the Internet and that will be around long after high tech has retreated to being just one industrial sector among many and has ceased being regarded as sacred fire."

She notes, and laments, that "high tech's dominant libertarian mind-set is less well known than the obvious wealth and new ways of living and working it keeps spinning off... It manifests itself in everything from a rebel-outsider posture common in high tech... to an embarrassing lack of philanthropy (unless it involves the giving away of computers)." (Pg. 3)

Concerning 'Wired' magazine's "packaging of the libertarian mix," she admits that she was "seduced by the magazine... It took me awhile to realize how tunneled was the 'Wired' vision of digital culture Wired was selling." (Pg. 122) She and fellow female workers at Wired had a "love-hate, we-are-hurt-and-angered-by-what-it's-turning-out-to-be-but-there's-no-greater-publication-on-the-planet-right-now," and admits that "the many public and private squabbles I had with Wired were about this codependency." (Pg. 147)

Ultimately, she suggests that "PC-based libertarianism ... (is) the mind-set of adolescents, with their deep wish for total rampaging autonomy and desire for simple, call-to-arms passionate politics, where Good and Bad are clearly delineated---taking for granted that someone else does the laundry and stocks the refrigerator." (Pg. 235)

Borsook's book is an entertaining "insider's" perspective on not only Wired magazine, but many other aspects or the high-tech culture.
Profile Image for grundoon.
623 reviews12 followers
September 14, 2013
I suppose you're going to either really enjoy this, or grudgingly acknowledge that she's at least a competent writer, depending on your own views. Which is pretty much the entire point. I've been in tech some way or another for going on three decades, and have quite a few libertarian (lower case intentional) views, but "Libertarian" has very much been co-opted by attitudes and values which could not be further from my own. Over a dozen years old now, this book-length essay takes an informed, critical look at a male-dominated, often misogynistic, arrogant, I've-got-mine, short-sighted culture of self-interest. I happen to find her observations as spot on today as they were then. Others will surely dismiss it out-of-hand, or be too infuriated to even give it some thought.
Profile Image for Caelyn.
76 reviews7 followers
November 14, 2025
Very prescient dispatch from the early days of the Silicon Valley tech boom. The gender issues & flavors of libertarian are uncannily similar to today’s tech overlords, only now they have more money and power.
Profile Image for Avery.
75 reviews
May 8, 2022
Libertarians Mad about this one in reviews. Borsook is a great author with a sharp critical mind. There is an antilibertarian perspective in this book to which the author owns up and for which she argues eloquently throughout.
Worth reading, even in 2022
Profile Image for Llewellyn.
162 reviews
October 2, 2012
Repeating what was said on the Amazon review - painting with way too wide of a brush, very dismissive, and generally kind of insulting without any basis or evidence. I thought this would be more about the libertarian financial world of Oracle and others, but it's more about putting down "neopagans who go to Burning Man". I will say I thought she did have a way with words, but it was mainly to insult people who responded to a dating profile.
Profile Image for Dalan Mendonca.
168 reviews58 followers
October 31, 2025
This book is 25 years old; yet it's sort of a mysterious time capsule that only recently surfaced. We (used to) associate Silicon Valley culture with positive California hippie culture, pride flags and all that. This book describes how there is a wide-spread strain of "I got mine, now fuck you" selfishness and libertarianism in the industry. Now prescient as the new money of tech turns into old money and jostles for the political stage and power with little regard for the good of anybody, revealing its true colours. Despite being 25 years old I couldn't help but nod along thinking "Yup! She got that right" many many times as I read the book.

A critique of the book can be that it occasionally reads like campy gossip column based on hearsay and anecdotes; but the author does put in the work going through studies and multiple angles; and that's why it still stands correct. Some may be disappointed by the fact that author doesn't offer solutions; but she admits that she's just as perplexed by the state of affairs and it isn't her goal to do so.
3 reviews2 followers
January 9, 2023
This book is well written, and it is aged extremely well. I’m giving it five stars because it’s one of the most succinct encapsulations of the culture driving so many forces in the world now. It’s important and it’s essential that we understand it more deeply.
Profile Image for Tom Schulte.
3,426 reviews77 followers
December 10, 2022
First published 2000, it could be argued that this book may be more of historical interest and rather devoid of current relevance. I was fine to enjoy it as a time capsule and consider if the extreme libertarianism, 'bionomics' Darwinian view of economic competition that manages to ignore the necessary role of government, and polyamory ever evidenced in colleagues as worked at the time of publication. Well, maybe some gun-loving libertarians I recall, bionomics seems a completely new word to me, but the polyamory has resurfaced in the saved tale of Sam Bankman-Fried: "Polyamory, penthouses and plenty of loans: inside the crazy world of FTX". So, I guess that is still a thing.

There is also a lot here on the history of Wired magazine. Borsook was involved from the earliest days. There she saw first hand the boys' clubhouse it was becoming in reflection of its subject area. I was myself, an avid reader of the magazine Boing Boing and even sometimes of Ray Gun. I liked what I saw in them as subversive, anti-establishment. Wired smelt elitist or at least smug to me.

One of the points Borsook (sounds like a planet named by pulp fiction author Edgar Rice Burroughs) stresses is the lack of charity, especially meaningful charity, by successful and cash-rich tech firms. I wonder what her thought is on Bankman-Fried's "effective altruism". Well, he said he planned to donate the great majority of his wealth to effective charities over the course of his life, but in the end just stole and wasted his customer's money. This seems trued to the mark of Borsook's portrait of a male-dominated space rich in selfishness and poor in humanity. She also decries the focus on liberalness-data retrieval absent of context and narrow in scope:

It's spooky to think of a generation of kids who are deluded into thinking that if something ... isn't available on the Web then it doesn't exist or doesn't have value.
18 reviews
January 12, 2014
The author most certainly has expensive experience, knowledge and connections throughout Silicon Valley but appears to have become so intensely stuck in a single-track mindset that everyone in Silicon Valley is "technolibertarian" that she has closed herself off such that no other conclusions can be reached, and any thoughts or ideas otherwise tolerated.

The book provides an interesting insight into the culture and life of high technology in West Coast USA in the 90s with an incredible amount of quoted sources, studies and articles. You definitely come away with a strong image of the pervasive 24/7 working culture and found/test/cash out startup cycle that has produced countless twenty something multi-millionaires.

From a reading perspective I felt the author was out to prove how many contacts she had, name dropping some marginally once important person almost every paragraph., which got very tiring attempting to keep track of hundreds of people.

Overall an interesting insight, but definitely falling into the category of heavily weighted opinion piece.
Profile Image for Laura.
364 reviews
October 24, 2013
I appear to have clicked "audio" and really it's just hardcover. Ain't give a damn.

Written in 2001, read in 2013. The more things change, the more they stay the same. I had a hard time reading this for the same reason I had an issue with Steve Jobs' biography: the back-and-forth between "these are amazing times and folks are doing amazing things" and "holy shit some of these folks seem to have been assholes for YEARS" is just disconcerting and makes me want to set fire to something.
Profile Image for Patrick Rodriguez.
11 reviews2 followers
April 20, 2010
What libertarianism seems like to an outside observer. Some valid points, some outdated. Always good to synthesize multiple viewpoints.
Displaying 1 - 13 of 13 reviews

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