Influence: A Marketer's Handbook

by Graham Brown, Ghani Kunto

Influence – the new science of marketing. In this 84 page Ebook mobileYouth’s Graham Brown and Ghani Kunto share with you 10 years of insights on how to create influence and what the new rules are for recommendation in the post-advertising economy. Subjects covered include: influence, branding, recommendation, earned media, paid media, creative agencies, social currency, attention economy, social media and youth marketing.

65 pages, Kindle Edition

First published September 5, 2011

About the author

* Industry Analyst, Business Author and Public Speaker
* Director, mobileYouth and the Youth Marketing Academy
* Themes: social business, marketing, youth culture, social psychology, consumer behavior, digital anthropology

Since witnessing the growth of youth media and technology having lived in Japan in the early 90s, Graham along with business partner Josh Dhaliwal has helped grow mobileYouth to serve over 250 clients in 60 countries worldwide – names such as Vodafone, Nokia, Coke, McDonald’s, Telenor, Orange, O2, Verizon, Boost Mobile, the UK government and the European Commission.

Graham is a regular public speaker and has presented at the 3GSM World Congress, Barcelona and been interviewed on CNN, CNBC, BBC TV and Radio. His work has also featured in the Wall Street Journal, Financial Times and the Guardian. He hosts the youth marketing stream on Upstart Radio and mobileYouth’s own TV channel.

Graham is also a judge on the Mobile Marketing Association’s Award Panel, advisory board member to UNICEF on their mobile media strategies and an advisor to the Global Youth Marketing Forum in India.