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Behind the Wheel at Chrysler: The Iacocca Legacy
A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.
368 pages, Paperback
First published June 30, 1995
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