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Write for Charity: How to write effectively for your charity's marketing, publications and website

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Write for Charity is your easy-to-use guide to creating compelling copy for your charity’s publications and online presence. Divided into simple-to-follow tips and advice, the emphasis is on small changes you can make to your writing that will generate more interest, more impact and more income for your charity.It covers how to write for your organisation’s newsletters and magazines, your marketing materials, your annual review and reports, your website and social media.Write for Charity can be read from cover to cover, or simple dipped into for expert advice on a subject of interest or weakness. Whether you work with a small community organisation or a national charity brand, you’ll quickly find your charity’s material is easier to put together, more powerful and more engaging.Vitally, you’ll find yor words become more effective at getting readers to do what you want them to do.

64 pages, Kindle Edition

First published November 24, 2011

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About the author

Gideon Burrows

33 books24 followers
Gideon Burrows is an award winning author of novels and non-fiction books that aim to make you uncomfortable, allow you recover, and then make you feel completely refreshed.

Or else guilty. Or exhilarated. Or maybe a combination of these things.

Like taking a cold shower.

His near future novels, including Future Shop and Portico, tackle the challenging world of the near future: how social media, the metaverse, virtual reality, multi-player games and more may be sending us to hell. You'll never let your kids on the internet again.

His contemporary novels, including The Illustrator's Daughter and The Spiral, are about families and individuals in difficult situations: whether facing brake-ups, illness, prejudice, mental health breakdown or domestic violence. Through challenging our fundamental believes and values, he aims to make every reader think about their own comfortable lives.

As G D Burrows, he writes action fiction about ninjas. Awesome ninjas, who wear cool ninja gowns, have high tech ninja weapons, and take on the bad guys with their super martial arts skills and techniques. Think James Bond or Jack Reacher – but in full ninja garb, and based in London's East End. That kind of thing.

Gideon is really interested in the future and new technology, as well as science and rationalism. He's written two non-fiction books on the metaverse, and three books on cancer, including This Book Won't Cure Your Cancer, challenging society's assumptions when it comes to the disease.

He trained as a journalist and spent 10 years writing for major UK newspapers and magazines, and then running a copywriting agency.

Gideon is married, lives in east London with three children, and hundreds of worms. He's a keen cyclist, a qualified cycle mechanic and his home office is Pret a Manger.

He loves travelling on trains, eating Indian and Chinese food, and might actually be a ninja at night.

Like everyone else in the world, he drinks lots of coffee and loves the smell of new, unsullied stationery.

Gideon loves giving stuff away.

You'll always find something free at his website, www.gideon-burrows.com, where you can also join his Reader's Club.

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8 reviews
February 11, 2020
Absolutely brilliant book. Definitely something I'll refer back to time and again.
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