Principles and Practices of Marketing packaged with a free copy of Write Great Essays

by David Jobber

This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.

Genres: Business, Entrepreneurship, Nonfiction, Textbooks

Paperback

First published March 3, 1995

Reviews

[Sarah - Sarah's Vignettes · Rating 5 out of 5]

Brilliant textbook with a vast amount of content, relevant examples, and case studies. I was a bit daunted at first with how dense the text was but after covering the material in class, I found it really helpful to read about it further in the textbook. This is a book I will be dipping back in and out of throughout my marketing course and beyond.

[Shige · Rating 4 out of 5]

Kotler is the best know author of books of Marketing but, I think, his books’ cases are based on American companies, aren’t they. This book has a lot of European cases. I like the diversity.

[Ks Pillai · Rating 5 out of 5]

The Collectors Item, every manager should have a copy of this

[Sophia · Rating 5 out of 5]

Nice book

[Asilel · Rating 5 out of 5]

The best ever Marketing related book. Explains A-Z everything.

[Que Anh · Rating 4 out of 5]

it is a good book i recommnended

[Mina · Rating 5 out of 5]

It's not like I have anything to compare it too, so far, but it's the only textbook that's managed to draw me in, ever... and it's American, too!

[Hamad Abdulsamad · Rating 5 out of 5]

I used this book in 4 different acadamic years! it is a valuable asset for any business management student. The book is simple, organized, well presented and contain many examples.