The story of the brain is one tied to the great thought revolutions of the past 500 years, but has been brought into sharp focus only over the last 20, due to the endeavors of thousands of Neuroscientists utilizing the new tools of modern molecular biology. The Neuroscientist David McLaughlin provides a fascinating overview of this history and the impact these changes caused at different levels of society. Major recent findings underlying the changeable brain are then translated in clear language, whilst asking the central question of what real value or relevance such work has in our everyday lives. As this question is answered it becomes clear that powerful messages exist which everyone without exception can apply. The Brain Story will entertain, but it will also alter the way we think about ourselves, our ability and potential.